# Puras Family Office

Puras Family Office is a Single Family Office based in Porto Alegre, Brazil.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Porto Alegre, Brazil
- **Region:** South America
- **Address:** Avenida Carlos Gomes, 700/1204, Porto Alegre, Rio Grande do Sul, 90480, Brazil
- **Founded:** 2009
- **Assets under management:** 714 (Altss estimate)
- **Website:** purasfo.com.br
- **LinkedIn:** https://www.linkedin.com/company/puras-family-office

## Regulatory record

- **Reports private funds:** No

## About

Hermes Gazzola established the office following the 2011 sale of Puras do Brasil to Sodexo. The transaction converted operating-company proceeds into a permanent investment vehicle based in Porto Alegre. The portfolio allocates across private equity, public markets, real estate and venture capital. Positions include direct co-investments through SPVs, fund commitments and private credit. Activity centers on Brazil with additional exposure in other South American markets. Confirmed holdings reference land acquisitions in São Paulo and CRI instruments. The team includes six named partners and advisors. Felipe Bressani serves as managing director of the investment arm. Adjacent vehicles consist of the Instituto Cultural Hermes Gazzola and support for Parceiros Voluntários. Hermes Gazzola maintains board roles at Endeavor Brazil. Governance remains tied to the founding family with no external capital or succession vehicles disclosed. Philanthropic commitments operate through separate entities rather than as an integrated mandate.

## Sectors

- Private Equity
- Real Estate
- Venture Capital
- Private Credit

## People

- Hermes Gazzola — Founder
- Marcelo Ferreira — Business Partner
- Tiago Wallau Kretzmann — Business Partner
- Celso Viegas Portasio — Business Partner
- Felipe Bressani — Managing Director
- Ariel Shammah — Investment Advisor

## Questions

### Who runs investment decisions at Puras Family Office?

Hermes Gazzola serves as founder. Felipe Bressani acts as managing director of the investment arm. Ariel Shammah provides external investment advice through Strategic Portfolio Advisors.

### Does Puras Family Office participate in fund commitments or only direct deals?

The office uses both fund commitments and direct co-investments through SPVs.

### What investment stages does Puras Family Office typically target?

Confirmed activity includes venture capital alongside private equity and real estate.

### How is Puras Family Office related to Chromo Invest?

Marcelo Ferreira, Tiago Wallau Kretzmann and Celso Viegas Portasio serve as business partners at both entities.

### Does Puras Family Office maintain philanthropic structures?

Yes. The office supports Instituto Cultural Hermes Gazzola, Parceiros Voluntários and the ACS International Schools Bursary Program.

## Related profiles

- [Storge Partners](https://altss.com/profile/storge-partners)
- [Scalare Capital](https://altss.com/profile/scalare-capital)

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Last updated: 2026-08-10T15:54:10.904Z

Canonical page: https://altss.com/profile/puras-family-office-gazzola-family-office

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