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Pure Fishing
Pure Fishing is a global provider of fishing gear, offering products such as rods, reels, lures, and tackle. The company's portfolio includes brands like Abu...
Pure Fishing
Pure Fishing is a global provider of fishing gear, offering products such as rods, reels, lures, and tackle. The company's portfolio includes brands like Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Shakespeare, and Ugly Stik, serving both freshwater and saltwater fishing. Pure Fishing was founded in 1937 and is based in Columbia, South Carolina.
General information
Firm type
other
Location
Region
North America
Country
United States
City
Columbia
Corporate office
Columbia, SC, United States
Sector focus
Frequently asked questions
Who owns Pure Fishing?
Private equity firm Sycamore Partners acquired Pure Fishing from Newell Brands in 2016 for approximately $1.5 billion (per The Wall Street Journal, 2016). The firm remains under Sycamore's ownership as of 2026.
What brands does Pure Fishing own?
Pure Fishing's brand portfolio includes Berkley (fishing line, lures), Abu Garcia (reels, rods), and Penn (saltwater reels). These brands were previously part of Newell Brands' outdoor segment.
What is Pure Fishing's distribution model?
Pure Fishing sells its products through retail chains (e.g., Walmart, Bass Pro Shops), specialty tackle shops, and e-commerce platforms. Distribution is concentrated in North America.
Is Pure Fishing a family office?
No. Pure Fishing is an operating company owned by Sycamore Partners, a private equity firm. It does not function as an investment office. This profile appears in Altss due to its structure as a portfolio company of a financial sponsor.
Does Pure Fishing invest in external companies?
No public information suggests Pure Fishing makes investments in other businesses. Its focus is on manufacturing and marketing fishing tackle.
What is Pure Fishing's annual revenue?
Revenue is not publicly disclosed. At the time of Sycamore's acquisition, the company was reported to generate around $500 million annually (per The Wall Street Journal, 2016).
Where is Pure Fishing headquartered?
Pure Fishing is headquartered in Columbia, South Carolina. No other offices are publicly reported.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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