# Pure Fishing

Pure Fishing is an other based in Columbia, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Columbia, United States
- **Region:** North America
- **Address:** Columbia, SC, United States
- **Assets under management:** Undisclosed
- **Website:** https://purefishing.com
- **LinkedIn:** https://www.linkedin.com/company/pure-fishing

## Regulatory record

- **Reports private funds:** No

## About

Pure Fishing is a global provider of fishing gear, offering products such as rods, reels, lures, and tackle. The company's portfolio includes brands like Abu Garcia, Berkley, Fenwick, Penn, Pflueger, Shakespeare, and Ugly Stik, serving both freshwater and saltwater fishing. Pure Fishing was founded in 1937 and is based in Columbia, South Carolina.

## Sectors

- Consumer Goods
- Luxury
- Real Estate

## Questions

### Who owns Pure Fishing?

Private equity firm Sycamore Partners acquired Pure Fishing from Newell Brands in 2016 for approximately $1.5 billion (per The Wall Street Journal, 2016). The firm remains under Sycamore's ownership as of 2026.

### What brands does Pure Fishing own?

Pure Fishing's brand portfolio includes Berkley (fishing line, lures), Abu Garcia (reels, rods), and Penn (saltwater reels). These brands were previously part of Newell Brands' outdoor segment.

### What is Pure Fishing's distribution model?

Pure Fishing sells its products through retail chains (e.g., Walmart, Bass Pro Shops), specialty tackle shops, and e-commerce platforms. Distribution is concentrated in North America.

### What is Pure Fishing's annual revenue?

Revenue is not publicly disclosed. At the time of Sycamore's acquisition, the company was reported to generate around $500 million annually (per The Wall Street Journal, 2016).

### Where is Pure Fishing headquartered?

Pure Fishing is headquartered in Columbia, South Carolina. No other offices are publicly reported.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/pure-fishing

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