# Pure Imagination Brands

Pure Imagination Brands is a Private Equity based in Santa Monica, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** pureimaginationbrands.com
- **LinkedIn:** https://www.linkedin.com/company/pure-imagination-brands

## Regulatory record

- **Reports private funds:** No

## About

Pure Imagination Brands is an investment fund that partners with early-stage brands and entrepreneurs. The firm has made 36 investments to date. Its most recent investment was in Robin Golf, a Seed VC investment made on August 04, 2022.

## Sectors

- Media & Entertainment
- Luxury
- Consumer

## Questions

### What does Pure Imagination Brands invest in?

The firm targets early-stage consumer and entertainment companies, from seed through startup rounds. Its investment thesis centers on ventures where brand storytelling and cultural positioning drive growth, favoring IP-rich businesses over pure technology plays. Sectors of interest include media, branded consumer goods, and experiential concepts within the Los Angeles creative economy.

### How does the firm's Santa Monica location influence its strategy?

Operating from Santa Monica places Pure Imagination Brands inside the Los Angeles creative corridor, giving it proximity to talent from film, music, gaming, and design. This geographic positioning supports a deal-sourcing model rooted in the entertainment industry rather than traditional Sand Hill Road networks. The firm can access founder teams that emerge from Hollywood, fashion, and lifestyle brands before they register on the radar of generalist venture funds.

## Related profiles

- [Pure Group](https://altss.com/profile/pure-group)
- [Pureland Global Venture](https://altss.com/profile/pureland-global-venture)

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Last updated: 2026-06-03T20:00:00.000Z

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