# Pure Storage

Pure Storage is an Asset Manager based in Santa Clara, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Santa Clara, United States
- **Region:** North America
- **Address:** Santa Clara, CA, United States
- **Assets under management:** Undisclosed
- **Website:** purestorage.com
- **LinkedIn:** https://www.linkedin.com/company/purestorage

## Regulatory record

- **Reports private funds:** No

## About

Simplify enterprise AI, cloud, and data storage with the Everpure platform. Reduce cost and risk, improve resilience, and move faster with built-in efficiency.

## Sectors

- Enterprise Software
- AI/ML
- Cybersecurity

## Offices

- London, UK
- Singapore

## Questions

### What is Pure Storage's Evergreen architecture, and how does it change the ownership model?

Evergreen converts a storage-capital purchase into a software subscription where the hardware refresh is perpetually included. Customers avoid multi-million-dollar generational fork-lift upgrades; instead, the controller, flash media, and software evolve continuously under the same contract. This model generated a 77% non-GAAP gross margin as of early 2024 and shifted the firm's revenue profile toward recurring, annuity-like streams.

### How does Pure Storage serve AI workloads differently from commodity cloud storage?

Pure's FlashBlade//E arrays provide multi-dimensional direct-to-GPU throughput with unstructured data lakes, while its AIRI reference architecture — co-engineered with Nvidia — cuts epoch times for neural-network training. For inferencing, Pure collapses the data pipeline into a single tier, removing the staging latencies that otherwise starve GPUs at scale. This architecture is deployed inside Meta's AI research environment.

### Is Pure Storage a hardware vendor or a software business?

It is increasingly a platform business. Pure's Purity operating system and Everpure cloud-control plane now run block, file, and object services across AWS, Azure, and on-premise flash — all governed through one policy engine. The June 2024 acquisition of 1touch layers automated data classification onto that stack, moving the revenue mix further toward software-like subscription streams.

### What cybersecurity posture does Pure Storage embed in its products?

SafeMode snapshots create immutable, air-gapped recovery points that cannot be deleted — even by a compromised administrator — short of a time-delayed two-person authorization. The firm complements this with anomaly detection that triggers policy-driven responses during a ransomware event, and was among the first storage vendors to ship NIST-compliant post-quantum encryption modules.

### Does Pure Storage maintain a venture investment arm, and what does it target?

Pure Ventures seeds early-stage companies building analytics, security, and automation tools that natively integrate with Pure's platform APIs. Its portfolio includes firms developing storage-class memory controllers and Kubernetes-native data-orchestration layers, effectively extending Everpure's addressable surface into adjacent infrastructure software.

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- [Blockdaemon Ventures](https://altss.com/profile/blockdaemon-ventures)
- [Faster Capital](https://altss.com/profile/faster-capital)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/pure-storage

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