# Pure Ventures

Pure Ventures is a Venture Capital based in Oakland, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Oakland, United States
- **Region:** North America
- **Address:** Oakland, CA, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** pureventuresvc.com
- **LinkedIn:** https://www.linkedin.com/company/pureventures
- **Wikidata:** Q121623451

## Regulatory record

- **Reports private funds:** No

## About

Pure Ventures is a California based venture capital firm led by seasoned GPs and experienced operators. They invest in early stage companies and the personal development of their founders. In addition to investing in companies, they support founder wellness and leadership development through their sister program, Heartwood Collective. Their portfolio combines frontier tech / deep tech investments alongside consumer and CPG investments.

## Sectors

- Consumer & CPG
- Deep Tech
- Frontier Tech
- SpaceTech
- Digital Health
- Food & Beverage
- Media & Entertainment

## People

- Howie Diamond — Managing Director / General Partner
- Douglas Abrams — General Partner
- Jake Chapman — Venture Partner
- Alicia Zeng — Director of Operations

## Questions

### Who runs investment decisions at Pure Ventures?

Howie Diamond serves as Managing Director and General Partner, marking his third fund management role after Alpha Bridge Ventures and Ranch Ventures. Douglas Abrams operates as General Partner with a CPG and food-and-beverage focus, while Venture Partner Jake Chapman contributes deal flow from a decade-plus VC and legal background. Alicia Zeng, Director of Operations, rounds out the leadership team listed on the firm's website.

### Is Pure Ventures a venture capital firm or does it operate more like a venture studio?

Pure Ventures functions primarily as an early-stage venture capital firm, making core investments at the post-seed and Series A stages. It also runs a venture studio and fellowship program for pre-seed and seed deals, but that activity feeds into the fund as a pipeline rather than representing the firm’s primary business model. The investment arm is distinct from Heartwood Collective, the firm’s founder wellness initiative.

### How is Heartwood Collective related to Pure Ventures?

Heartwood Collective operates as a sister program to the fund, not a portfolio company or a revenue-generating service line. Founded by Kari Sulenes in 2018, it provides leadership development and mental health coaching to founders within and beyond the Pure Ventures portfolio. The firm’s thesis — that founder health drives company performance — is operationalized through this dual structure.

## Related profiles

- [Pureun Partners Asset Management](https://altss.com/profile/pureun-partners-asset-management)
- [Purivitae Ventures](https://altss.com/profile/purivitae-ventures)

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Last updated: 2026-08-11T15:07:49.000Z

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