# Pursue Wealth Partners

Pursue Wealth Partners is an Asset Manager based in Atlanta, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Atlanta, United States
- **Region:** North America
- **Address:** Centennial, Colorado, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** pursuewealthpartners.com

## Regulatory record

- **CRD number:** 326348
- **SEC file number:** 801-127939
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/326348

## About

Pursue Wealth Partners, LLC is an SEC-registered investment adviser in Atlanta, GA, registered since 2023. The firm manages $243 million in assets, with $239 million on a discretionary basis. It has 3 employees and 2 investment advisers.

## Sectors

- Wealth Management
- Retirement Planning

## People

- Marc J. Horner — Founder and Wealth Manager

## Questions

### Is Pursue Wealth Partners a fiduciary?

Yes. As an SEC-registered investment advisor, Pursue Wealth Partners is legally bound to a fiduciary standard, meaning the firm must place client interests ahead of its own. This represents a structural departure from the suitability standard applied at brokerage firms where founder Marc Horner previously practiced. The Form ADV filed with the SEC confirms the firm's registered investment advisor status.

### How does the firm charge for its services?

Pursue Wealth Partners operates on a dual fee structure. Clients pay a flat annual retainer for comprehensive financial planning services, and a separate fee calculated as a percentage of assets under management for portfolio implementation and ongoing administration. This decoupling of planning and investment management fees is designed to reduce product-selection bias that can arise when advice is funded entirely by asset-based charges.

### What kind of client does the firm typically serve?

The practice is positioned to serve mid-career professionals and retirees in Colorado, with particular emphasis on individuals holding concentrated equity compensation — restricted stock units, incentive stock options, and employee stock purchase plans. The firm's location in the Denver metro area places it within reach of technology, aerospace, and life-sciences employers along the Front Range corridor.

### Does Pursue Wealth Partners manage investments in-house?

The firm constructs client portfolios using third-party ETFs and mutual funds, selected through an independent due-diligence process. Pursue Wealth Partners does not market proprietary funds or structured products of its own. Where buffered notes or other structured strategies appear in client portfolios, they are sourced externally and evaluated for fit within the broader asset allocation rather than generated by an affiliated desk.

### How is Pursue Wealth Partners different from Horner's prior practice at a wirehouse?

The primary structural difference is independence. At a wirehouse, an advisor's product menu and compensation incentives are shaped by the parent firm's proprietary offerings and revenue-sharing agreements. As an independent RIA, Pursue Wealth Partners selects investments without those constraints and charges a declared fee rather than embedded commissions. The firm's Form ADV explicitly confirms it does not receive third-party compensation or 12b-1 fees that create undisclosed conflicts.

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- [ALITUS FINANCIAL SERVICES](https://altss.com/profile/alitus-financial-services)
- [The Pines Wealth Management](https://altss.com/profile/the-pines-wealth-management-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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