Purus Wealth Management

Purus Wealth Management

Purus Wealth Management was founded in 2015 in Newport Beach by six individuals — Mark, Bonnie, John, Laura, Lauren, and Tiffany — who had spent years collaborating inside the financial services industry. Mark, a CFP and Chartered Mutual Fund Counselor, began his advisory career in 1987 and served in leadership roles at other firms before assembling the founding group. The team saw a gap for a wealth management practice built on clarity and transparency, leading to the formalization of their CLEAR Purpose Approach. The firm operates as a multi-generational fiduciary, serving families, individuals, and business owners with a focus on building and protecting assets across generations. Purus structures its investment strategy around a common-sense, non-speculative philosophy that prioritizes client education before any plan is implemented. Portfolio management, financial planning, retirement planning, insurance planning, and tax analysis form its core service stack. The firm also operates a dedicated insurance arm, Purus Insurance Services, and runs an internal investment committee. Purus acts as a central coordinator across professional advisors, including CPAs, trust attorneys, and other investment advisors, but its public materials do not disclose specific portfolio holdings, named co-investments, or fund structures. Advisory relationships span individual clients and business owners, with a known presence in Southern California and Texas. The firm has grown from its six original founders to a team that includes investment advisors, operations specialists, and relationship managers. Chad, a former client of the firm, joined as an advisor and brought a second geographic anchor in Fort Worth, Texas. Laura, a member of the investment committee, leads the financial planning and risk management functions under the insurance services unit. Christi, a marketing professional with prior senior roles at Waddell & Reed and Washington Mutual, joined to manage client experience and communication. Purus has not published total assets under management or a deployment figure. Purus is structurally distinct as an ensemble-founded RIA where no single principal dominates public narrative; governance is shared across co-founders who hold complementary roles in compliance, management, and client service. The firm's own origin story emphasizes that it was born from a collaborative effort by individuals who wanted to do things differently from the institutions where they previously worked. That multi-principal architecture is coupled with a liaison model, positioning Purus as a central hub that pulls together outside counsel to serve a client base that skews toward families and business owners seeking a single point of accountability.