# Puyi Family Office

Puyi Family Office is a Multi Family Office based in Guangzhou, China.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Guangzhou, China
- **Region:** Asia
- **Address:** 61F, Pearl River Tower, No. 15 Zhujiang West Road, Zhujiang New Town, Tianhe, Guangzhou, Guangdong Province, China
- **Founded:** 2020
- **Assets under management:** Undisclosed
- **Website:** puyiwm.com
- **LinkedIn:** https://www.linkedin.com/company/%E6%99%AE%E7%9B%8A%E8%B4%A2%E5%AF%8C-puyi-inc/

## Regulatory record

- **Reports private funds:** No

## About

Puyi Family Office began as a multi-family office based in Guangzhou. Haifeng Yu and Yong Ren established the firm to address wealth management needs of high-net-worth families. The operation centers on investment strategy, succession planning, and risk management. The firm deploys capital through fund-of-funds and private equity structures with a buyout stage focus. Confirmed sector activity includes FinTech and InsurTech. Geographic reach centers on Asia. A $1 billion framework agreement with White Group Pte. Ltd. and Fanhua Inc. was recorded as a co-investment vehicle. Team size and additional offices remain undisclosed. The firm maintains the Rui Kang Account as a charitable trust structure. No operational events from the last 24 months appear in available records. Puyi Family Office operates through direct relationships with named principals rather than a larger institutional platform. Governance ties to Highest Performances Holdings Inc. via Yong Ren provide one observable link to listed-entity oversight.

## Sectors

- FinTech
- InsurTech

## People

- Haifeng Yu — Founder
- Yong Ren — Founder

## Questions

### Who runs investment decisions at Puyi Family Office?

Haifeng Yu and Yong Ren serve as founders. Yong Ren holds the additional title of Chairman and CEO at Highest Performances Holdings Inc.

### How does Puyi Family Office source proprietary deal flow?

The firm maintains a strategic partnership with Fanhua Inc. in the wealth management and insurance sector and a co-investment framework with White Group Pte. Ltd.

### Is Puyi Family Office structured as a single family office or does it operate more like a venture firm?

It operates as a multi-family office providing advisory services to multiple high-net-worth families rather than a venture firm.

### Does Puyi Family Office participate in fund commitments or only direct deals?

Confirmed investment types include fund-of-funds and private equity.

### Where does the underlying wealth come from?

Wealth origin is not publicly disclosed beyond attribution to the named principals.

## Related profiles

- [Puscar Buritica Family Office](https://altss.com/profile/puscar-buritica-family-office)
- [PwC Multi-Family Office](https://altss.com/profile/pwc-multi-family-office)

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Last updated: 2026-06-03T20:00:00.000Z

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