# Qloo

Qloo is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2013
- **Assets under management:** Undisclosed
- **Website:** qloo.com
- **LinkedIn:** https://www.linkedin.com/company/qloo

## Regulatory record

- **Reports private funds:** No

## About

Qloo was founded in 2013 by Alex Elias and BJ Rudis, who met through NYU's entrepreneurship ecosystem. The company emerged from the thesis that machine learning could decode what people like — movies, music, food, travel — better than traditional demographic segmentation. Elias, a former lawyer, transitioned into tech leadership; Rudis built the initial model architecture. Qloo's core product is a taste-discovery API that processes billions of data points to predict consumer preferences across more than 350 million cultural entities. The platform serves clients in media (streaming recommendations, content personalization), consumer packaged goods (product affinity mapping), and automotive (in-cabin experience). Named integrations include partnerships with major media conglomerates and luxury brands, though exact licensees are not publicly listed. The company employs a B2B SaaS model with annual subscription tiers and enterprise custom deployments. The firm raised a $4.5M seed round in 2015 led by Silas Capital, followed by a $5M Series A in 2018 backed by Hearst Ventures and Gwyneth Paltrow's fund (per public filings). As of 2025, Qloo has not disclosed total venture raised beyond these rounds. The company remains independently operated from its New York headquarters with no disclosed institutional investors or board seats beyond early backers. Qloo's structural differentiator is its deliberate avoidance of consumer-facing applications — it markets itself as an infrastructure layer, not an app. This positions the firm as a specialty AI data provider alongside peers like The Numbers and Gracenote, but with a broader cultural taxonomy. The company's ownership and governance structure are not publicly detailed.

## Sectors

- AI/ML
- Enterprise Software
- Data & Analytics
- Media & Entertainment
- Luxury

## People

- Alex Elias — CEO and Co-founder
- BJ Rudis — CTO and Co-founder

## Questions

### Does Qloo operate as an investment firm or a technology company?

Qloo is a technology company — specifically an enterprise AI platform — not an asset manager or family office. It generates revenue through SaaS subscriptions and API licensing, not through capital deployment or fund management.

### What industries does Qloo's platform serve?

Qloo's API is used in media (streaming recommendations), consumer packaged goods (product assortment and marketing), and automotive (in-cabin personalization). The company does not publicly disclose its full client roster but claims integrations with unnamed 'major media and luxury brands' (per its website).

### Who are Qloo's notable early investors?

Silas Capital led a $4.5M seed round in 2015. Hearst Ventures and Gwyneth Paltrow participated in a $5M Series A in 2018. No later funding rounds or additional institutional investors are publicly documented (per SEC filings and press coverage).

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/qloo-inc

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