# Qualtrics

Qualtrics is an Asset Manager based in Provo, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Provo, United States
- **Region:** North America
- **Address:** Provo, UT, United States
- **Founded:** 2002
- **Assets under management:** Undisclosed
- **Website:** www.qualtrics.com
- **LinkedIn:** https://www.linkedin.com/company/qualtrics

## Regulatory record

- **Reports private funds:** No

## About

Qualtrics is a company based in Provo, United States, founded in 2002. It provides software for enterprises to create surveys and collect customer data. The company has secured $900 million in total funding.

## Sectors

- Enterprise Software
- AI/ML
- Customer Experience
- Research & Analytics
- Human Capital Management

## Offices

- Seattle, WA, United States
- San Francisco, CA, United States
- New York, NY, United States
- Dallas, TX, United States
- London, United Kingdom
- Dublin, Ireland
- Paris, France
- Berlin, Germany
- Amsterdam, Netherlands
- Sydney, Australia
- Singapore
- Tokyo, Japan

## People

- Ryan Smith — Founder & Executive Chairman
- Jared Smith — Founder & Chief Product Officer
- Scott Smith — Founder & Chief Innovation Officer
- Zig Serafin — Chief Executive Officer

## Questions

### Who controls Qualtrics after the 2023 take-private?

Silver Lake and Canada Pension Plan Investment Board (CPP Investments) own Qualtrics following their $12.5B acquisition completed in June 2023. The Smith family remains involved: Ryan Smith serves as Executive Chairman, and his brothers Jared and Scott continue as Chief Product Officer and Chief Innovation Officer, respectively.

### What industries does Qualtrics serve?

Qualtrics serves healthcare, financial services, retail, hospitality, technology, government, and education, among others. Its platform is used by over 20,000 organizations, including ServiceNow, Shake Shack, Mercedes-Benz, and the NBA's Utah Jazz (per the firm).

### Is Qualtrics publicly traded?

No. Qualtrics was taken private in June 2023 by Silver Lake and CPP Investments. It previously traded on the Nasdaq under the ticker XM.

### What is Qualtrics' total addressable market?

Qualtrics defines its market as experience management (XM), which it estimates at over $50B globally, encompassing customer, employee, product, and brand experience software.

### What is 5 For The Fight?

5 For The Fight is a Qualtrics-founded charity that encourages donations of $5 (or more) to cancer research. It sponsors the Utah Jazz jersey patch, for which Qualtrics donates its sponsorship rights.

### Who are Qualtrics' main competitors?

Qualtrics competes against point solutions like Medallia (customer experience), SurveyMonkey (surveys), Verint (customer feedback), and generic AI research tools. Its core differentiator is a unified platform combining CX, EX, product, and brand research.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/qualtrics

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