# Raffles Family Wealth Trust

Raffles Family Wealth Trust is a Bank / Wealth / Trust based in Singapore, Singapore.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Singapore, Singapore
- **Region:** Asia
- **Address:** Singapore
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** rafflestrust.com

## Regulatory record

- **Reports private funds:** No

## About

Daniell launched the Singapore-based entity in 2009 around a thesis that first-generation wealth creators in Asia and globally lack the governance playbooks of established dynasties. The Raffles platform packages what the firm describes as an Integrated Legacy Strategy framework into 20 courses across Foundation, Core, and MasterClass levels. Rather than managing pooled capital, it operates as a membership-based learning and advisory hub for legacy families, family offices, and wealthy individuals. Advisory services, delivered by a named team of 10 experts, span family business strategy, asset structuring, generational transitions, and philanthropy. The firm's deployment model is entirely unconventional — it does not publish an AUM or commit discretional capital on behalf of a single pool. Instead, the Raffles Family Office Centre in London and an associated Raffles Family Office Network facilitate peer exchange, while strategic advisory engagements guide families on wealth management and structuring. Sponsorship of the Lord Mayor of London's Global Family Office Summit and the Raffles Initiative for Global Policy and Leadership ('RIGPAL') act as sourcing and credentialing channels, placing the firm at institutionally adjacent policy and governance conversations. No portfolio companies are disclosed because the vehicle is advisory and educational, not a fund-making entity. Team heft is measured in intellectual property rather than investment headcount; the expert roster includes specialists in sustainable investing, NextGen education, and wealth structuring. The firm recently sponsored the 696th Lord Mayor of London's Global Family Office Summit, reinforcing its positioning at the governance-policy overlap of the family office world. Its primary distribution is through membership plans that unlock digital courses, real-time webinars, Q&A sessions, and in-person workshops, with a private-account dashboard that tracks a family's progress against a comprehensive document architecture. The structural differentiator is that Raffles monetises knowledge transfer, not asset fees — it competes with the educational arms of private banks and the peer-forum model of networks like R360, but packages the advisory IP of a leading strategist into a scalable, modular curriculum that a family can own and execute on their own systems. There is no regulatory requirement to report AUM, performance, or investment holdings, because it does not invest third-party capital.

## Sectors

- Education

## People

- Mark Haynes Daniell — Founder and Chairman

## Questions

### Does Raffles Family Wealth Trust manage third-party capital?

No. The firm is not a registered fund manager in a traditional sense. Based on its disclosed website activities, it sells membership access to a legacy-strategy education curriculum and accompanying advisory services, but does not publish an AUM or claim to run a pooled investment vehicle. Its model monetizes knowledge and governance frameworks, not asset-management fees.

### How does the firm generate revenue if it doesn't charge asset-management fees?

Raffles offers tiered membership plans that unlock its learning center, organized courses, and a private user dashboard. It also earns fees from bespoke strategic advisory engagements where its expert team works directly with individual families on legacy planning, governance, and NextGen education. The specific fee structure is not publicly disclosed.

### Who is Mark Haynes Daniell?

He is the founder and chairman of Raffles Family Wealth Trust, and a longtime advisor to legacy families globally. Daniell developed the firm's Integrated Legacy Strategy framework and frequently publishes and speaks on family wealth, governance, and generational succession. His personal advisory track record underpins the firm's intellectual property.

## Related profiles

- [Raffay](https://altss.com/profile/raffay)
- [R.A.F. Industries](https://altss.com/profile/r-a-f-industries)

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Last updated: 2026-06-03T20:00:00.000Z

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