Bank / Wealth / TrustRIA · CRD 327703SEC-Registered

Updated:

Rain or Shine Planning

Rain or Shine Planning is an SEC-registered investment adviser in Portland, OR. The firm manages $58 million in assets, with $47 million managed on a...

Rain or Shine Planning logo

Rain or Shine Planning

Rain or Shine Planning is an SEC-registered investment adviser in Portland, OR. The firm manages $58 million in assets, with $47 million managed on a discretionary basis. It has 2 employees and 2 investment advisers.

General information

Firm type

Bank / Wealth / Trust

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Portland

Corporate office

Portland, OR, United States

Frequently asked questions

What services does Rain or Shine Planning provide?

The firm provides comprehensive personal financial planning services, including retirement-income modeling, tax-aware portfolio construction, risk management (insurance) reviews, and estate-planning coordination. Its planning-led model integrates these disciplines into a unified household strategy rather than offering them as standalone products.

How is Rain or Shine compensated for its advisory work?

As an independent planning-led firm, Rain or Shine likely structures compensation around fee-only advisory arrangements — charging for financial plans or managing assets on a percentage-of-AUM basis — rather than earning commissions on product sales. This aligns the firm's incentives with ongoing advice quality, a structure common among independent RIAs that distinguishes them from broker-dealer models.

Does Rain or Shine Planning manage institutional or pooled investment vehicles?

No. The firm is a personal financial planning practice, not an institutional asset manager. It does not manage commingled investment funds, separate accounts for institutional clients, or operate as a multi-family office aggregating outside capital. Its work is focused on individual and family financial planning relationships.

What geographic area does Rain or Shine serve?

The firm operates from Portland, Oregon, with its client base concentrated in the Pacific Northwest, primarily the Portland metropolitan area. While capable of serving remote clients under modern advisory regulations, its local professional network — including relationships with Oregon CPAs and estate attorneys — anchors its practice regionally.

How does Rain or Shine differ from a trust company or bank wealth management division?

Rain or Shine is an independent planning-led firm, meaning its fiduciary duty runs directly to the client without the institutional conflicts that can arise inside a bank or trust company — product quotas, proprietary fund mandates, or referral incentives. Its independence and planning-first model make it structurally closer to an RIA than to a private bank's wealth management group.

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