# Rawlings Sporting Goods Company

Rawlings Sporting Goods Company is an other based in St. Louis, United States.

## Overview

- **Organization type:** other
- **Headquarters:** St. Louis, United States
- **Region:** North America
- **Address:** St. Louis, MO, United States
- **Assets under management:** Undisclosed
- **Website:** rawlings.com

## Regulatory record

- **Reports private funds:** No

## About

Rawlings Sporting Goods Company, Inc. manufactures and markets sporting goods equipment and protective apparel. The company offers products such as baseball and softball gloves, bats, helmets, and other gear. Rawlings supplies equipment to major leagues and institutions, including those founded in 1887 and based in Saint Louis, Missouri.

## Sectors

- Luxury
- Media & Entertainment

## Questions

### Who owns Rawlings Sporting Goods Company?

Rawlings is owned by Seidler Equity Partners, a Los Angeles-based private equity firm that acquired the company from Newell Brands in 2018 (per Seidler Equity Partners, 2018).

### Where is Rawlings headquartered?

Rawlings' operational headquarters is in St. Louis, Missouri. Its ownership group, Seidler Equity Partners, is based in Los Angeles.

### Does Rawlings have a direct-to-consumer sales channel?

Yes, Rawlings sells its products through its website (rawlings.com) and through third-party retailers. It also offers limited-edition collaborations and fan apparel.

### How is Rawlings related to Seidler Equity Partners?

Seidler Equity Partners is a private equity firm that owns Rawlings as a portfolio company. Seidler's investment strategy involves acquiring established brands and providing operational support for growth.

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Last updated: 2026-06-03T20:00:00.000Z

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