# RCP Equity

RCP Equity is a Private Equity based in Pensacola, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Pensacola, United States
- **Region:** North America
- **Address:** 13 S Palafox Place, Pensacola, FL 32502, United States
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** rcpequity.com
- **LinkedIn:** https://www.linkedin.com/company/rcpequity

## Regulatory record

- **Reports private funds:** No

## About

RCP Equity provides Venture Equity to growing companies that are too small for larger private equity investors and too mature for venture capital. They amplify businesses with people, process and resources, working with passionate owners who may be making a small profit. The firm is self-funded with no outside investors dictating decisions, and focuses on long-term growth together with founders.

## Sectors

- Enterprise Software
- Cybersecurity
- Real Estate

## People

- Cleve Bellar — Partner
- Michael Carro — Partner
- Kevin Hatch — Partner
- Aureen Sarker — Partner
- Joel Smith — Partner
- Geoff Vasudevan — Partner

## Questions

### Who makes investment decisions at RCP Equity?

The firm is run by six equal partners: Cleve Bellar, Michael Carro, Kevin Hatch, Aureen Sarker, Joel Smith, and Geoff Vasudevan. They operate as a partnership, and since the capital is their own, decisions do not require approval from outside investors or an investment committee of limited partners.

### Does RCP Equity raise outside capital or operate funds?

According to the firm's website, RCP is self-funded. It states plainly: 'No other investors dictating business decisions. We want to grow your business together in a way that helps us all.' This structure means the partners deploy their own committed capital rather than managing a blind-pool fund with external limited partners.

### What is RCP Equity's connection to AppRiver and Marlin Equity Partners?

Several RCP partners previously held senior roles at AppRiver, a cloud-security company that was backed by Marlin Equity Partners. Kevin Hatch served as AppRiver's CFO and led it to its acquisition by Zix Corp. Joel Smith is noted as a well-known figure in the security space from his work with AppRiver. Cleve Bellar also worked at AppRiver. This shared operating history underpins RCP's focus on software and cybersecurity.

## Related profiles

- [RCM Capital](https://altss.com/profile/rcm-capital)
- [RCS Financial Planning](https://altss.com/profile/rcs-financial-planning)

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Last updated: 2026-08-11T15:07:57.118Z

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