# ReAssure Life

ReAssure Life is an Insurance based in Telford, United Kingdom.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Telford, United Kingdom
- **Region:** Europe
- **Address:** Telford, United Kingdom
- **Founded:** 1963
- **Assets under management:** Undisclosed
- **Website:** www.reassure.co.uk
- **LinkedIn:** https://www.linkedin.com/company/reassure

## Regulatory record

- **Reports private funds:** No

## About

ReAssure Life is a UK-based insurance company with assets of approximately $85.1 billion across 12 funds. It operates primarily in Europe.

## Sectors

- Insurance
- Real Estate

## Questions

### What is ReAssure's business model?

ReAssure is a closed-book life insurance consolidator. It does not sell new policies. Instead, it acquires and administers blocks of in-force pension and insurance policies that other UK insurers have decided to stop marketing, earning returns through long-term asset-liability management and operational efficiency.

### Who owns ReAssure Life?

Phoenix Group Holdings plc acquired ReAssure Group in full in July 2020, making ReAssure a wholly owned subsidiary. As part of the transaction, Swiss Re became a strategic shareholder in Phoenix Group. Before the acquisition, ReAssure was jointly owned by Swiss Re and MS&AD Insurance Group Holdings, with MS&AD holding roughly 25 percent.

### Does ReAssure manage third-party capital?

No. ReAssure is an insurance entity, not an asset manager. Its invested assets — including commercial real estate, residential holdings, and a global policyholder portfolio — are managed solely to back its internal insurance liabilities. The firm does not raise external funds or charge asset management fees to third parties.

### How does ReAssure invest its policyholder assets?

The general account portfolio spans UK commercial properties — including Windsor House in Telford and Old Mutual House in Southampton — alongside a residential portfolio and a global investment mandate that relies heavily on fixed income to match liability duration. The company operates within the asset-liability framework of a regulated UK insurer.

### What is ReAssure's relationship to Standard Life?

After Phoenix Group acquired Standard Life's UK insurance and workplace pension businesses from abrdn, ReAssure's operations were integrated into the Standard Life customer franchise. The ReAssure website currently states that 'ReAssure is part of Standard Life' (per the firm, as of 2026), reflecting the merged administration platform.

### What regulatory framework does ReAssure operate under in the UK?

ReAssure is authorised and regulated by the UK's Prudential Regulation Authority and Financial Conduct Authority as an insurance undertaking. It is an active member of the Association of British Insurers, which shapes its engagement with UK insurance policy and regulatory development.

## Related profiles

- [Reason Venture Partners](https://altss.com/profile/reason-venture-partners)
- [Reazon Capital](https://altss.com/profile/reazon-capital)

---

Last updated: 2026-07-10T10:50:34.000Z

Canonical page: https://altss.com/profile/reassure-life

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology