# ReAya Holding

ReAya Holding is a Multi Family Office based in Jeddah, Saudi Arabia.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Jeddah, Saudi Arabia
- **Region:** Asia
- **Address:** E.A.Juffali Head Office Jeddah, 21434, KSA
- **Founded:** 2012
- **Assets under management:** Undisclosed
- **Website:** reaya.sa
- **LinkedIn:** https://www.linkedin.com/company/reaya-holding

## Regulatory record

- **Reports private funds:** No

## About

ReAya Holding was established in 2012 by Khaled Juffali and Saleh Al-Turki. The founders positioned the vehicle to manage permanent capital sourced from the Juffali and Al-Turki families' industrial holdings. Headquartered in Jeddah, the firm restricts its mandate to healthcare and life-sciences investments across the MENA region. ReAya executes growth equity, distressed and turnaround transactions in private equity format. It acquires controlling or significant stakes in companies that generate positive cash flow and dividends. Confirmed sector exposure includes biopharmaceuticals production, specialized cosmetology, day surgery centres, general polyclinics, retail pharmacies and medical devices distribution. The firm operates exclusively in the GCC and broader MENA markets and does not commit to external funds. The firm maintains its sole office in Jeddah. Leadership includes CEO Ahmed Emara alongside the two founders. ReAya supports three named philanthropic vehicles: the Shefa Fund, the Tarek Ahmad Al-Juffali Foundation and The Help Center. Khaled Juffali holds chairmanships at the Jeddah chapter of YPO and the U.S.-Saudi Arabian Business Council. ReAya functions as the first permanent-capital vehicle in MENA dedicated solely to healthcare private equity. This structure allows direct operational engagement in governance, supply-chain optimisation and commercial planning without finite-fund timelines or external LP reporting requirements.

## Sectors

- Healthcare Services
- Biotech

## People

- Khaled Juffali — Founder and Chairman
- Saleh Al-Turki — Founder

## Questions

### Who runs investment decisions at ReAya Holding?

Khaled Juffali serves as Founder and Chairman. Saleh Al-Turki serves as Founder. Ahmed Emara serves as CEO and Managing Director and oversees day-to-day investment execution.

### How does ReAya Holding source proprietary deal flow?

The firm relies on the founders' regional networks in the Juffali and Al-Turki industrial groups. It also draws on Khaled Juffali's roles at the U.S.-Saudi Arabian Business Council and the Jeddah YPO chapter.

### Is ReAya Holding structured as a single family office or does it operate more like a venture firm?

ReAya operates as a multi-family office that functions as a permanent-capital private equity vehicle. It acquires and operates platform companies rather than writing venture-stage cheques.

### Does ReAya Holding participate in fund commitments or only direct deals?

ReAya makes only direct acquisitions, joint ventures and partnerships. It does not allocate to external fund managers.

### What investment stages does ReAya Holding typically target?

The firm targets growth equity and distressed or turnaround situations in companies that already produce positive cash flow and dividends.

### Does ReAya Holding maintain philanthropic structures, and how are they separated?

ReAya supports the Shefa Fund, the Tarek Ahmad Al-Juffali Foundation and The Help Center. These vehicles sit outside the investment holding company.

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- [Realia Capital Group](https://altss.com/profile/realia-capital-group)
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Last updated: 2026-08-10T15:54:10.904Z

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