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Red Frog Events

Red Frog Events is a production company that organizes events such as Firefly Music Festival, Warrior Dash, and Chicago Beer Classic. The company offers event...

Red Frog Events

Red Frog Events is a production company that organizes events such as Firefly Music Festival, Warrior Dash, and Chicago Beer Classic. The company offers event services including food and beverage, and its ticketing platform is EventSprout. Red Frog Events has made one investment, in Everfest, as part of its Series A funding on June 1, 2017.

General information

Firm type

other

Location

Region

North America

Country

United States

City

Chicago

Corporate office

Chicago, IL, United States

Additional offices

Beverly Hills · Austin

Sector focus

Media & EntertainmentReal EstatePrivate Credit

Frequently asked questions

Who founded Red Frog Events and what was its original business?

Red Frog Events was founded by Joe Reynolds, a former investment banker. The firm initially organized large-scale obstacle-course races such as Warrior Dash and the Great Urban Race, which attracted hundreds of thousands of participants each year before the events division was sold.

How did Red Frog Events generate the capital for its investment activities?

The firm generated capital primarily through its events business. Warrior Dash, at its peak, hosted over 1 million participants across multiple locations, producing significant annual revenue that was reinvested into real estate and media ventures.

What sectors does Red Frog Events invest in now?

Post-2017, Red Frog has focused on real estate development, private credit, and media production. Its real estate activities include residential and commercial projects in Austin and Chicago. The media division produces films and TV shows, with some titles distributed by streaming platforms like Netflix.

Is Red Frog Events still involved in event production?

No, Red Frog sold its events business, including the Warrior Dash brand, to event company Tough Mudder in 2017. The current firm operates as a diversified investment and media entity without an event-production arm.

Where are Red Frog Events' offices located and what is its team size?

Red Frog maintains offices in Chicago (headquarters), Beverly Hills, and Austin. The firm has not publicly disclosed its team size or number of professionals.

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