# RedBird Capital Partners

RedBird Capital Partners is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, United States
- **Founded:** 2014
- **Assets under management:** $14 billion (per the firm)
- **Website:** www.redbirdcap.com
- **Wikidata:** Q116116844

## Regulatory record

- **CRD number:** 168862
- **SEC file number:** 801-78816
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-31T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/168862

## About

RedBird Capital Partners is an SEC-registered investment adviser in New York, NY, registered since 2013. The firm manages $14.0 billion in assets, with $10.3 billion on a discretionary basis. It has 101 employees and 76 investment advisers.

## Sectors

- Sports
- Media & Entertainment
- Financial Services

## Offices

- 10 global offices

## People

- Gerry Cardinale — Founder & CEO

## Questions

### Who runs investment decisions at RedBird Capital Partners?

Founder Gerry Cardinale sets the strategic direction and leads the investment process for all major capital allocation decisions. He works alongside a senior team of operating partners and sector heads who drive diligence, execution, and portfolio-company oversight within the Sports, Media & Entertainment, and Financial Services verticals.

### How does RedBird structure its investments across different asset classes?

RedBird operates two principal fund strategies: Flagship, which takes controlling equity positions in established companies like AC Milan and Paramount Skydance Corporation, and Capital Solutions, which deploys structured equity, preferred instruments, and credit-oriented capital into bespoke opportunities. The firm also builds businesses from scratch — 40% of its portfolio companies are de novo platforms created in partnership with entrepreneurs or rights holders.

### What is RedBird's relationship with the Ellison family and Skydance Media?

RedBird first invested in David Ellison's Skydance Media in November 2019. That partnership expanded into the July 2024 definitive agreement for the Ellison Family and RedBird to invest over $8 billion to acquire National Amusements and merge Skydance with Paramount Global, a transaction that closed in August 2025 and created Paramount Skydance Corporation.

### Which sectors and geographies does RedBird explicitly focus on?

RedBird concentrates exclusively on three ecosystems: Sports, Media & Entertainment, and Financial Services. This self-imposed perimeter covers verticals ranging from professional football clubs and live-event experiences to insurance distribution and wealth management consolidation. Geographically, the firm deploys capital across North America, the United Kingdom, continental Europe, and New Zealand, with offices in 10 cities including New York, London, and Milan.

### What role does RedBird's in-house AI division play in the portfolio?

RedBird X functions as the firm’s proprietary artificial intelligence arm, building and commercializing AI tools across the portfolio. It incubates standalone companies — a production-grade filmmaking platform was built for Hollywood and acquired by Netflix in March 2026 — while also deploying enterprise AI at portfolio companies like AC Milan for fan engagement analytics and at Bishop Street Underwriters for insurance risk modeling.

### How is RedBird Capital Partners distinct from a traditional private equity firm?

RedBird uses limited leverage, emphasizes permanent-capital structures, and actively creates new companies rather than relying solely on acquisitions. Its model blends direct controlling equity with structured capital solutions, and it has deep operational integration through dedicated AI and operating teams. The firm’s willingness to originate platforms like EverPass Media with the NFL and Artists Equity with Ben Affleck and Matt Damon gives it a company-formation profile closer to a strategic holding company than a conventional buyout fund.

## Related profiles

- [Red Bike Capital](https://altss.com/profile/red-bike-capital)
- [Redbird Ventures](https://altss.com/profile/redbird-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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