# redpartners

redpartners is an Asset Manager based in Berlin, Germany.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Berlin, Germany
- **Region:** Europe
- **Address:** Berlin, Germany
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** www.redpartners.de
- **LinkedIn:** https://www.linkedin.com/company/redpartners

## Regulatory record

- **Reports private funds:** No

## About

redpartners is a team of independent, international managers with long-lasting practical experience in Sales, Marketing, General Management, Organizational Development, Human Resources, and Corporate Legal. They provide consulting and venture capital to make companies successful through advice, their network, and investment. They invest at seed stage as well as for expansion and focus on actively contributing know-how. They work with young and mid-sized companies on sales and marketing organization and go-international support, with success-based compensation and optional equity participation.

## Sectors

- Enterprise Software
- Media & Entertainment

## People

- Franz-Philippe Przybyl — Managing Partner
- Rainer Erlat — Partner
- Michael Aha — Partner
- Jürgen Feldmann — Partner
- Jürgen Weimann — Partner

## Questions

### Who runs investment decisions at redpartners?

The partnership group makes investment decisions collectively. Franz-Philippe Przybyl serves as Managing Partner alongside Rainer Erlat, Michael Aha, Jürgen Feldmann, and Jürgen Weimann, all of whom held senior roles at EMC Corporation or in German media prior to redpartners.

### How does redpartners source deals?

The firm sources primarily through the personal networks of its operating partners. Rainer Erlat's board-level ties to Kontron AG and the partners' combined tenure at EMC give the firm a pipeline weighted toward German industrial technology and enterprise software. Co-investment relationships with BFB Frühphasenfonds Brandenburg and bmp Ventures also generate shared deal flow.

### Does redpartners operate as a venture firm or a consultancy?

redpartners operates as both. The firm consults for operating companies on a success-fee basis tied to revenue growth, and it co-invests its own partnership capital directly into early-stage and growth-stage companies. The consultancy is not a separate entity — the same partners who advise are the ones deploying capital.

### What compensation model does redpartners use?

The firm does not charge day rates or bill by the hour. It structures client engagements around a success fee linked to the commercial performance of the partner company, and it seeks equity participation in the businesses it advises. The model is designed to align the partners' compensation directly with revenue outcomes.

### Which stages does redpartners target?

The firm invests across the early-stage spectrum — seed, start-up, and expansion phases. No later-stage or buyout activity is indicated. The focus is on companies where redpartners can actively embed sales and marketing capabilities during commercial ramp-up.

## Related profiles

- [REDO Ventures](https://altss.com/profile/redo-ventures)
- [Redpoint China Ventures](https://altss.com/profile/redpoint-china-ventures)

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Last updated: 2026-08-11T15:07:57.118Z

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