# Redrowal Oy

Redrowal Oy is a Multi Family Office based in Helsinki, Finland.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** Helsinki, Finland
- **Region:** Europe
- **Address:** Energiakuja 3, 00180 Helsinki, Finland
- **Founded:** 1992
- **Assets under management:** Undisclosed
- **Website:** redrowal.com

## Regulatory record

- **Reports private funds:** No

## About

Redrowal Oy was established in 1992 as the personal investment vehicle for Janne Snellman, a principal of the Snellman Group food company founded in 1951. The firm operates from a single office in Helsinki's Ruoholahti district and serves multiple families through wealth management, investment advisory, and succession planning. Redrowal executes direct co-investments and SPVs alongside real estate transactions. Confirmed activity spans Mobility & Transportation and property assets in Finland. The firm maintains positions in European markets with no disclosed exposure outside the region. Portfolio construction favors concentrated holdings over diversified fund-of-funds structures. No public data exists on total professionals or assets under management. The firm lists one commercial address in Helsinki and three residential or mixed-use properties in the greater Helsinki area. No philanthropic vehicles, club memberships, or adjacent operating businesses appear in public records. Redrowal functions as the direct investment arm of the Snellman family rather than an external multi-family platform. Governance remains tied to the founding family through board representation and authorized signatories.

## Sectors

- Mobility & Transportation
- Real Estate

## People

- Janne Olavi Snellman — CEO & Board Member
- Senja Sofia Hietanen — Procurist (Authorized Signatory)
- Ella Anneli Karoliina Snellman — Deputy Board Member

## Questions

### Who runs investment decisions at Redrowal Oy?

Janne Olavi Snellman serves as CEO and Board Member. Senja Sofia Hietanen holds procurist authority. Ella Anneli Karoliina Snellman sits as Deputy Board Member.

### How is Redrowal Oy related to the Snellman Group?

Redrowal serves as the personal investment vehicle for Janne Snellman, a key principal and family member of the Snellman Group food company founded in 1951.

### Does Redrowal Oy participate in fund commitments or only direct deals?

The firm executes direct co-investments and SPVs. No fund commitments are disclosed in available records.

### Which asset classes does Redrowal Oy target?

Redrowal focuses on Mobility & Transportation alongside real estate. Securities trading and management consulting also form part of its activities.

### Where does Redrowal Oy maintain its operations?

The firm is headquartered at Energiakuja 3, 00180 Helsinki, Finland. No additional offices are recorded.

## Related profiles

- [Reddy Ventures](https://altss.com/profile/reddy-ventures-reddy-family-office)
- [Regal Global](https://altss.com/profile/regal-global)

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Last updated: 2026-06-03T20:00:00.000Z

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