Referencia International

André Bruère, as founder and CEO, leads investment decisions, drawing on 30 years of operational and investing experience in the consumer sector. Cyrille Camilleri, Managing Director, supports origination and portfolio oversight with nearly 15 years of direct private equity experience from UBS. The firm states its investment committee and decision-making process are anchored by these two principals.

The firm sources deals through André Bruère's personal network built over four decades in footwear and apparel manufacturing, spanning Latin America, Europe, and Asia. Cyrille Camilleri also contributes relationships from his tenure at UBS Private Equity across mid-size European companies. The firm does not disclose a formal intermediary or intermediary-avoidance program.

Referencia International is structured as a private equity firm, not a family office. It was founded with external investors from Brazil and Mexico alongside André Bruère to acquire the Reebok Mexico license. The firm currently manages at least one discretionary private equity vehicle, Referencia International I.

The firm targets buyout, growth equity, and turnaround situations in small to medium-sized consumer companies. Its operational model is built for hands-on intervention — Bruère personally led the turnaround at Reebok Mexico — meaning the firm seeks control or significant minority positions where it can drive operational change.

The firm's disclosed track record and principals' biographies show no investment outside consumer goods, with specific focus on apparel, footwear, and adjacent categories. There is no stated intention to invest in technology, healthcare, financial services, or industrials.

The firm does not publicly disclose a co-investment program or any club deals with external general partners. Its vehicle structure suggests it acts as the lead or sole equity sponsor in its transactions, consistent with its hands-on operational approach.

Referencia International focuses on Europe — particularly France and Italy — and South America. This aligns with André Bruère's dual French-Brazilian citizenship and his prior executive roles in Brazil and Mexico, and Cyrille Camilleri's European private equity background.