# Reflect Ventures

Reflect Ventures is a Venture Capital based in Boston, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Boston, United States
- **Region:** North America
- **Address:** Boston, MA, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** www.reflectventures.com
- **LinkedIn:** https://www.linkedin.com/company/reflect-ventures

## Regulatory record

- **Reports private funds:** No

## About

Reflect Ventures is a venture capital firm founded in 2021 in Boston, Massachusetts. It syndicates investments in high-potential startups across various sectors, including logistics, supply chain, transportation, commerce, distribution, and fintech rails. Reflect Ventures has made 53 investments, with its latest being in Fincart in January 2026.

## Sectors

- Logistics & Supply Chain Tech
- FinTech
- Mobility & Transportation
- Enterprise Software
- Real Estate

## People

- Michel Friedman — Team
- Jor Law — Team
- Buddy Ye — Team
- Maheen Nadeem — Team
- Naima Awan — Team

## Questions

### What does Reflect Ventures invest in?

Reflect Ventures targets early-stage B2B and B2B2C supply-chain technology companies in emerging markets. Its portfolio spans logistics SaaS, FMCG distribution, e-enabled freight forwarding, and e-enabled trading platforms. Portfolio companies include O360, Maad, Chari, GoFlux, TRUCK IT IN, and GoCement, per the firm's website.

### Which geographies does Reflect Ventures focus on?

The portfolio reveals a footprint across Latin America, Africa, the Middle East, and South Asia. Companies are based in Pakistan (TRUCK IT IN, Dastgyr), Senegal (Maad), Morocco (Chari), Brazil (GoFlux, Appload), South Africa (Cargon), Turkey (Kamion), and Indonesia (GoCement), among other markets.

### Who makes investment decisions at Reflect Ventures?

The firm's website lists a team that includes Michel Friedman, Jor Law, Buddy Ye, Maheen Nadeem, and Naima Awan. The group is supported by a network of advisors with operating backgrounds in emerging markets, though specific decision-making roles are not publicly disclosed.

### Does Reflect Ventures invest in consumer-facing startups?

The portfolio is overwhelmingly B2B and B2B2C, concentrated on digitizing physical supply chains rather than direct-to-consumer plays. Exceptions like transport ticketing (Jatri, T40 Technologies) suggest limited adjacency to B2B2C mobility, but consumer internet is not a stated focus.

## Related profiles

- [Reflective Wealth Planning](https://altss.com/profile/reflective-wealth-planning)
- [Reflex Capital](https://altss.com/profile/reflex-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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