Reflective Wealth Planning

Reflective Wealth Planning

Reflective Wealth Planning was founded in 2022 by Bryan Huhn, a certified financial planner who departed the institutional wealth management industry to build a practice grounded in life planning and transparent pricing. The firm operates from Dallas, Texas, and structures its client relationships around a flat monthly subscription rather than the traditional assets-under-management fee model. The firm divides its services into two clearly defined tiers. The Wealth Management track targets couples and individuals with at least $1 million to invest, charging $1,250 per month for institutional-grade portfolio management alongside comprehensive financial planning. The Wealth Building track is priced at $250 per month and accepts clients still accumulating assets, a segment often overlooked by percentage-based advisors. The investment team — described as having previously managed money for Fortune 500 companies and large public pensions — runs the institutional-grade portfolios. Reflective Wealth's stated geographic focus is Dallas, TX, United States. Reflective Wealth does not publicly disclose assets under management or total deployment figures. The firm presents its Wealth Management tier as an effort to simulate a personal pension fund for clients with $1 million or more in investable assets. Huhn positions the practice as an alternative to an industry that he says often ignores or product-loads clients who do not meet standard investment minimums. The core structural differentiator is pricing architecture, not portfolio strategy. By charging a flat monthly fee, Reflective Wealth decouples its revenue from asset growth, which it argues removes the incentive to maximize AUM and aligns the advisor with client cash-flow and longevity goals. This subscription-based model remains uncommon among RIAs serving high-net-worth clients.