ReFrame Wealth

ReFrame Wealth

ReFrame Wealth was founded in 2021 by James Wang as a US-based registered investment advisor. The firm operates from Fairfax, Virginia, serving individual investors, high-net-worth clients, trusts, and estates. Its founding coincided with a wave of post-pandemic advisory startups that sought to capture clients underserved by consolidating bank wealth-management platforms. The firm's stated service mix spans investment management, financial planning, and portfolio construction. As an RIA, ReFrame Wealth likely deploys capital across publicly traded equities, fixed-income instruments, and ETF-based allocations — though no specific portfolio holdings, direct deals, or fund commitments are publicly disclosed. The absence of named private-market positions or co-investment vehicles suggests a traditional advisory practice anchored in liquid public markets rather than alternatives or direct investing. Geographic focus appears limited to the mid-Atlantic US, centered on its Fairfax headquarters. ReFrame Wealth's scale remains opaque — the firm does not publicly report assets under management, total deployment, or professional headcount. The practice appears lean, consistent with a founder-led advisory launched in 2021. No adjacent vehicles, philanthropic foundations, or real-asset operating arms have been identified through public filings or the firm's communications. In May 2024, the firm appeared in an SEC filing as an active registered investment advisor with no disclosed disciplinary history, confirming its ongoing regulatory standing. What distinguishes ReFrame Wealth structurally is its timing and target market. Founded after the pandemic accelerated advisor independence and client demand for fiduciary models, the firm entered a Northern Virginia market dense with federal employees, contractors, and dual-income professionals — a segment that large wirehouses and private banks often route to call-center advisory models. ReFrame's RIA structure binds it to a fiduciary standard, a regulatory posture that differentiates it from broker-dealer competitors serving the same demographic.