Private Equity

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Regeneration.vc

Regeneration.vc invests where consumer culture meets planetary boundaries. The firm was founded in Redondo Beach to back early-stage companies that embed...

Regeneration.vc logo

Regeneration.vc

Regeneration.vc invests where consumer culture meets planetary boundaries. The firm was founded in Redondo Beach to back early-stage companies that embed circularity directly into the value chains of fashion, food, electronics, and personal care. Leonardo DiCaprio serves as a strategic advisor, signaling the firm's bridge between climate science, brand influence, and venture capital. The strategy targets Seed and Series A companies with checks of $1–3 million, leading or co-leading rounds. The firm hunts for 'Kick' technologies — improving existing supply chain metabolism, such as Matter and Epoch Biodesign — and 'Shift' technologies — rewriting industrial rules with bio-based inputs, such as colorific and Notpla. Geographic focus spans North America, the Nordics, Benelux, the UK, and Oceania. The portfolio includes Cruz Foam, a home-compostable Styrofoam alternative, and Greyparrot, an AI-powered material recovery platform. The team lists over 25 professionals, including Gen. Wesley Clark and designer William McDonough on its advisory board. No AUM or total deployment figure is publicly disclosed. The firm operates adjacent to a regenerative brand venture studio, Squared Circles. Regeneration.vc fixes a structural gap in climate venture: consumer goods supply chains. Unlike generalist climate funds, the firm concentrates exclusively on re-engineering the materials, packaging, and recovery systems that enable global brands — from disposal back to design — making it a pure-play on circular economy infrastructure.

General information

Firm type

Private Equity

Year founded

2020

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Redondo Beach

Corporate office

Redondo Beach, CA, United States

Principals

Michael Smith

Team Member

Tom Sturgess

Team Member

Sector focus

ClimateTechAgriTech & FoodTechMaterials & ChemistryEnergy Transition & Renewables

Frequently asked questions

How does Regeneration.vc source its deal flow?

The firm leverages a global advisory board that includes brand operators, designers, and climate scientists. Strategic advisor Leonardo DiCaprio provides access to consumer brand networks, while partnerships with design and materials experts connect the firm to technical founders emerging from labs and studios.

What is Regeneration.vc’s relationship with Leonardo DiCaprio?

Leonardo DiCaprio serves as a strategic advisor. He does not make investment decisions but contributes brand-level perspective on shifting consumer markets. His involvement focuses on accelerating the adoption of circular and regenerative practices across consumer industries.

What is the difference between a 'Kick' and a 'Shift' technology?

Kick technologies improve the efficiency and emissions of existing supply chains — making today’s industrial systems cleaner and faster. Shift technologies replace fossil-based inputs with biological ones and dematerialize consumption models entirely. The firm backs both, building a portfolio that spans incremental improvement and system-level reinvention.

Does Regeneration.vc invest outside consumer industries?

No. The firm only invests in startups that can materially reshape consumer value chains — from raw material sourcing and manufacturing to product use, recovery, and reuse. Its investments must directly affect the industries that shape daily life: fashion, food, electronics, personal care, and the home.

How does Regeneration.vc measure environmental impact?

The firm uses a proprietary framework called CRISP, aligned with international standards, to evaluate potential investments. Each investment must demonstrate measurable environmental outcomes — emission reductions, material circularity, or waste diversion — alongside commercial scaling potential.

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