# Rentrak Corporation

Rentrak Corporation is an Asset Manager based in Portland, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Portland, United States
- **Region:** North America
- **Address:** Portland, OR, United States
- **Assets under management:** Undisclosed
- **Website:** rentrak.com
- **LinkedIn:** https://www.linkedin.com/company/rentrak-corporation

## Regulatory record

- **Reports private funds:** No

## About

Rentrak Corporation | 40 followers on LinkedIn.

## Sectors

- Media & Entertainment
- Enterprise Software
- Data & Analytics

## Questions

### What did Rentrak Corporation do before merging with Comscore?

Rentrak provided television and movie audience measurement services using set-top-box data from cable and satellite providers. Its "OnDemand Essentials" product tracked viewership across linear and on-demand content, competing directly with Nielsen's panel-based ratings. The firm served studios, networks, and advertising agencies with daily reports and custom analytics (public record).

### How did Rentrak's measurement methodology differ from Nielsen?

Rentrak used census-level data from set-top boxes in millions of households rather than relying on a representative panel sample. This approach offered finer local market granularity but faced challenges in integrating over-the-top streaming viewership. The firm held patents related to out-of-home viewing measurement (per SEC filings).

### Why did Rentrak merge with Comscore?

The merger combined Rentrak's set-top-box data assets with Comscore's digital measurement capabilities and ad-serving technology. The 2016 stock-for-stock transaction valued Rentrak at roughly $766 million (per Comscore press release). The combined entity aimed to create a cross-platform measurement solution spanning TV, digital, and mobile.

### What happened to Rentrak's technology after the Comscore acquisition?

Comscore integrated Rentrak's set-top-box data pipeline into its own measurement platform. The Rentrak brand was retired, and the former Rentrak products were folded into Comscore's suite of audience measurement and advertising analytics services. The Portland office continued as a Comscore engineering hub following the merger (public record).

### Who were Rentrak's major clients?

Public filings and press releases cite contracts with Warner Bros., Disney, ESPN, and other major media companies. Rentrak also served local television stations and regional cable operators. Client names are sourced from Rentrak's SEC filings and trade press coverage during the pre-merger period.

## Related profiles

- [Fontem Ventures B.V](https://altss.com/profile/fontem-ventures-bv)
- [You42 Inc](https://altss.com/profile/you42-inc)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/rentrak-corporation

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology