# RERO

RERO is an Asset Manager based in Seattle, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Seattle, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** rero.app

## Regulatory record

- **CRD number:** 324699
- **SEC file number:** 802-132660
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/324699

## About

RERO LLC is an exempt reporting adviser based in Seattle, Washington. The firm advises clients on investment strategies. RERO LLC is headquartered in Seattle, Washington.

## Sectors

- Consumer Internet
- Enterprise Software
- SaaS

## People

- Ben McKean — CEO

## Questions

### What investment stages does RERO typically target?

The firm targets early-stage venture: seed and Series A rounds in consumer internet and enterprise software. RERO has not been observed leading growth-stage rounds or making secondary purchases, based on its publicly trackable cap table appearances.

### Where does the underlying capital come from?

The capital is generated from Ben McKean's previous exits as a technology entrepreneur. The specific companies he founded and exited prior to forming RERO are a matter of public record in startup databases, placing him among founders who have since transitioned into allocation of their own proceeds.

## Related profiles

- [Renrun Technology](https://altss.com/profile/renrunkejicom)
- [RESA Power](https://altss.com/profile/resa-power)

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Last updated: 2026-08-14T12:30:00.000Z

Canonical page: https://altss.com/profile/rero-llc

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