# Rezdy Rezdy is a SaaS / TravelTech Booking Platform based in Sydney, Australia. ## Overview - **Organization type:** SaaS / TravelTech Booking Platform - **Headquarters:** Sydney, Australia - **Region:** Oceania - **Address:** Sydney, Australia - **Founded:** 2011 - **Assets under management:** Undisclosed - **Website:** rezdy.com - **LinkedIn:** https://www.linkedin.com/company/rezdy ## Regulatory record - **Reports private funds:** No ## About Rezdy launched in 2011 when co-founder Simon Lenoir struggled to manage bookings for a small sailing business north of Sydney. The platform emerged as a pure B2B infrastructure play, giving tours and activity operators a central dashboard to manage reservations, availability, and distribution channels. Lenoir bootstrapped the firm early, then raised a modest AU$1.1 million in 2014 from Ballistic Ventures and local angels to expand into North America. The platform is a distribution switchboard. Operators connect their inventory to a network of resellers — Viator, GetYourGuide, Expedia, and hundreds of local concierge desks and hotel partners — all syncing in real time. Rezdy itself never touches the consumer; it operates strictly as the rails between supply and demand. By 2019, the firm reported processing over $2 billion in annual gross bookings across 150,000 experiences in 100 countries, from New Zealand glacier hikes to Paris cooking classes. The product suite includes Rezdy Channel Manager for enterprise suppliers and a white-label marketplace builder for destination marketing organizations. After Lenoir stepped back as CEO, Chris Atkin took the reins in 2019, bringing a growth-equity lens from his previous role scaling SafetyCulture. The pandemic cut domestic Australian tourism bookings by over 90% in April 2020, forcing Rezdy to cut costs sharply and double down on operator tools that could monetize local, socially-distanced experiences. The firm survived the trough and, in March 2023, announced a merger with Canadian rival Checkfront, creating the largest independent booking-software provider in the tours and activities sector, backed by private equity from PSG Equity. The combined entity operates from Sydney and Toronto. The merger itself is the structural differentiator. Rezdy and Checkfront each dominated separate hemispheres — Asia-Pacific and North America respectively — and operated as bitter competitors for a decade. Combining them under PSG Equity created a single scaled entity that can service enterprise clients like City Sightseeing and Big Bus Tours while still offering a self-serve tier for mom-and-pop operators. The structure is a roll-up play for a software vertical that remains wildly fragmented, with fewer than 10% of global tour operators using a dedicated reservation system. ## Sectors - Enterprise Software - Travel & Hospitality ## Offices - Toronto, Canada ## People - Simon Lenoir — Co-Founder & former CEO - Chris Atkin — CEO ## Questions ### Is Rezdy a marketplace for travelers or a software vendor for operators? Rezdy is purely a software vendor. It sells a SaaS platform that lets tour and activity operators manage bookings, inventory, and distribution. Travelers never book on Rezdy.com — the firm does not compete with its own distribution partners like Viator or GetYourGuide. It earns revenue from monthly subscription fees, not from commissions on bookings. ### What is Rezdy's relationship with OTAs like Viator and GetYourGuide? Rezdy is an infrastructure partner, not an OTA. It builds the API connections through which tour operators send their live availability and pricing to distribution channels. An operator using Rezdy can toggle on distribution to Viator, Expedia, Airbnb Experiences, and hundreds of other resellers. The OTAs benefit because Rezdy standardizes the fragmented supply side, turning thousands of manual-email operators into API-ready inventory. ### Who owns Rezdy after the Checkfront merger? PSG Equity, a growth-equity firm based in Boston, backed the merger and is now the majority owner of the combined entity. PSG targets software companies with strong recurring revenue, often executing roll-up strategies in fragmented vertical markets. Rezdy's earlier investors, including Ballistic Ventures and co-founder Simon Lenoir, exited or rolled into minority positions as part of the transaction. ## Related profiles - [Advanco](https://altss.com/profile/advanco-sa) - [Unilever](https://altss.com/profile/unilever-plc) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/rezdy-pty-limited Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology