# RIBBIT

RIBBIT is an Asset Manager based in Palo Alto, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Palo Alto, United States
- **Region:** North America
- **Address:** Oxford, United States
- **Assets under management:** Undisclosed
- **Website:** ribbitcap.com

## About

RIBBIT Inc. is an SEC-registered investment adviser in Palo Alto, CA, registered since 2017. The firm manages $20.8 billion in assets. It has 31 employees and 14 investment advisers.

## Sectors

- AI/ML
- Enterprise Software
- FinTech
- Infrastructure
- Energy Transition & Renewables

## Questions

### What is RIBBIT's investment focus?

The firm’s public materials describe a thematic reach across AI, global commerce, infrastructure, wealth management, money movement, identity, data, and energy. It does not publish a narrow sector list, preferring to frame its focus around founders who challenge incumbents and build brands that change how entire categories are perceived.

### How does RIBBIT support its portfolio companies beyond capital?

RIBBIT’s central operating thesis is that it provides an obsession with brand alongside its capital and global network. The firm argues that companies which reshape industries must first change how people think and feel about a category, and it structures its partnership to help founders achieve that shift.

### Who runs RIBBIT?

No named principals are publicly listed. The firm’s website does not disclose founder, partner, or team identities. In the absence of named operators, the investment decision-making structure cannot be independently verified from public sources.

### What is RIBBIT's known scale in terms of assets or deployment?

RIBBIT has not publicly disclosed any AUM, deployment totals, or fund sizes. Its financial scale remains entirely opaque as of the latest available data.

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Last updated: 2026-06-03T20:00:00.000Z

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