# River City Capital

River City Capital is a Single Family Office based in Parma, United States.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Parma, United States
- **Region:** North America
- **Address:** 1863 Madison Avenue, Memphis, TN 38104, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** rivercitycapital.org
- **LinkedIn:** https://www.linkedin.com/company/river-city-capital-investment-llc

## About

River City Capital was established in 2010 as an affiliate of Community LIFT. It operates as a U.S. Treasury-certified CDFI focused on Memphis. The firm provides staged capital, technical assistance, and partnership support across food service, health and wellness, and professional services. It targets growth-stage opportunities through direct loans and community development fund structures. Confirmed activity centers on North American deployments, primarily within Memphis neighborhoods and Shelby County. River City Capital maintains a $2.7 million active loan portfolio and reported $1.2 million in FY25 production. It lists one additional operational note from the past 24 months: continued expansion of its LendTN program participation announced by TNECD. The firm operates from a single Memphis office with no disclosed additional locations or adjacent vehicles. Its structure as a CDFI affiliate of Community LIFT creates a distinct governance model that combines bank CRA capital, foundation grants, and municipal programs under one deployment platform.

## Sectors

- Healthcare Services
- AgriTech & FoodTech

## People

- Ron Brooks — President
- Luther T. Mercer — CEO, Community LIFT & River City Capital Investment

## Questions

### Who runs investment decisions at River City Capital?

Ron Brooks serves as President and oversees lending activity. Luther T. Mercer acts as CEO of both River City Capital Investment and its affiliate Community LIFT.

### How does River City Capital source proprietary deal flow?

The firm receives referrals through partnerships with banks, municipalities, and ecosystem organizations in Memphis. It also draws from neighborhood corridors and technical assistance networks.

### Does River City Capital participate in fund commitments or only direct deals?

River City Capital focuses on direct loans and staged capital deployments. It does not disclose participation in external fund commitments.

### What investment stages does River City Capital typically target?

The firm targets growth-stage businesses through its capital ladder model, supporting entrepreneurs from startup through scale.

### Where does the underlying capital come from?

Capital originates from banking partners seeking CRA credit, national foundations, and government programs such as LendTN.

### Does River City Capital maintain philanthropic structures, and how are they separated?

The firm operates as an affiliate of Community LIFT. No separate philanthropic foundation is disclosed.

### What is River City Capital's known posture on co-investments alongside external GPs?

No co-investment activity with external GPs is disclosed. The firm instead partners directly with banks and local organizations on individual deployments.

## Related profiles

- [Rivas Capital](https://altss.com/profile/rivas-capital)
- [Riverstone Management](https://altss.com/profile/riverstone-management)

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Last updated: 2026-06-03T20:00:00.000Z

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