River Rock

River Rock is a vertically integrated real estate company focused on residential single-family and multi-family 'Built for Rent' communities. The firm specifically targets the 55+ active-adult demographic through its 'Easy Living' brand, acquiring, developing, and managing single-story rental properties. It also operates climate-controlled self-storage facilities.

Dan Hughes and Jerry Mosley founded River Rock. The firm states its origin came from the founders' direct experience trying to find suitable single-level rental housing for their aging parents and grandparents. They identified a structural shortage of this housing type in the U.S., particularly in the Southeast.

River Rock's active communities are concentrated in North Carolina, specifically in the Lake Norman region and broader Charlotte metro area. Completed developments include communities in Mooresville, Cornelius, Dallas, Carolina Shores, and Sherrills Ford.

'Easy Living' is River Rock's branded line of 55+ age-restricted rental communities. Each community is designed as single-story housing intended to bridge the gap between traditional multi-story family homes and assisted living facilities. The design prioritizes accessibility, social connection, and reduced maintenance burden.

River Rock operates as a vertically integrated platform, meaning it handles acquisition, development, construction, property management, and self-storage operations internally rather than outsourcing these functions to third parties. The firm also maintains an active investor relations function for partnerships.