# Rocana Ventures

Rocana Ventures is a Venture Capital based in Santa Ana, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Santa Ana, United States
- **Region:** North America
- **Address:** Santa Ana, CA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** www.rocanaventures.com
- **LinkedIn:** https://www.linkedin.com/company/rocana-ventures

## Regulatory record

- **Reports private funds:** No

## About

Rocana Ventures is a venture group of passionate investors, experts and entrepreneurs working together to help the next generation of disruptive consumer brands succeed and scale. They enable better living by bringing the next generation of wellness disruption to the mass market. They provide purposeful funding, go-to-market strategy, distribution and production support, brand building, sourcing support, introductions, and mentorship.

## Sectors

- Food & Beverage
- Personal Care & Beauty
- Digital Health
- Mental Health
- Women's Wellness

## People

- Gurdeep Prewal — Co-founder & General Partner
- Sumesh Sachar — Co-founder & General Partner
- Alex Borschow — General Partner

## Questions

### Who runs investment decisions at Rocana Ventures?

Day-to-day investment decisions rest with co-founders Gurdeep Prewal and Sumesh Sachar, alongside General Partner Alex Borschow. A Strategic IC Member from anchor LP Grupo Mariposa, Andrés Dobles Rojas, also sits on the investment committee, linking fund decisions to the conglomerate’s operational network. The firm lists no external investment committee members beyond its core partnership.

### How does Rocana Ventures source proprietary deal flow?

Rocana sources through the consumer supply chains of its strategic limited partners, particularly Grupo Mariposa and Golden West Food Group. The firm also leans on a network of exited entrepreneurs, such as Sameer Vaswani, and celebrity-partnership advisor Anjula Acharia. This design aims to surface brands before they reach broad auction processes.

### Does Rocana Ventures participate in fund commitments or only direct deals?

The firm makes direct equity investments into operating companies. It does not describe itself as a fund-of-funds, and its marketing materials present every portfolio position as a direct stake in a consumer brand. The firm highlights post-investment operational support rather than passive fund commitments.

### What investment stages does Rocana Ventures typically target?

Rocana self-describes as covering early stage, seed, start-up, and expansion or late stage. In practice, its named deals — such as Olipop, Kettle & Fire, and Three Wishes — suggest check sizes spanning seed through growth equity, often alongside brand-building support rather than pure financial engineering.

### Which sectors does Rocana Ventures explicitly avoid?

The firm maintains a public no-fly-zone list that includes tobacco, alcohol and related products, and cannabis excluding CBD. Within consumer, it explicitly avoids categories it views as misaligned with its wellness thesis, though it does not publish a broader restriction list.

## Related profiles

- [ROCA Investments](https://altss.com/profile/roca-investments)
- [RO Capital Partners](https://altss.com/profile/ro-capital-partners)

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Last updated: 2026-08-11T15:07:57.118Z

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