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Rock Financial Corp
Rock Financial Corp is an SEC-registered investment adviser with $1 million in regulatory assets under management. The firm has 1 employee and 1 investment...
Rock Financial Corp
Rock Financial Corp is an SEC-registered investment adviser with $1 million in regulatory assets under management. The firm has 1 employee and 1 investment adviser. It operates with a single investment adviser.
General information
Firm type
Asset Manager
Year founded
1985
Location
Region
North America
Country
United States
City
Detroit
Corporate office
Detroit, MI, United States
Principals
Dan Gilbert
Founder and Chairman
Sector focus
Frequently asked questions
Who controls investment decisions at Rock Financial Corp?
Dan Gilbert, as founder and chairman, maintains control over major investment allocations through the family's holding entities. Day-to-day decisions within the broader Gilbert platform are executed through the leadership teams at Rock Ventures and Rocket Companies, though the family office does not disclose a separate CIO or investment committee structure.
How is Rock Financial Corp related to Rocket Companies?
Rock Financial Corp is the earliest holding entity in Dan Gilbert's portfolio. Over time, the mortgage-lending business became Quicken Loans, which went public as Rocket Companies (NYSE: RKT) in 2020. Rock Financial Corp remains a private entity upstream of the Gilbert family's aggregate wealth, while Rocket Companies serves as the publicly traded operating business.
Does Rock Financial Corp invest alongside external managers?
The firm does not disclose a formal co-investment program or fund-commitment strategy. Most known investment activity flows through directly owned operating companies and real estate assets. The Gilbert Family Foundation's grant-making is separate from the investment portfolio.
Where is the firm's capital physically concentrated?
Detroit is the primary concentration, where Gilbert's entities own more than 100 commercial properties and have redeveloped substantial portions of the downtown core. Cleveland represents a secondary market through the Rocket Mortgage FieldHouse and related investments, while the lending business operates nationwide.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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