# Rock Holdings Inc.

Rock Holdings Inc. is an Asset Manager based in Washington, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Washington, United States
- **Region:** North America
- **Address:** Livonia, MI, United States
- **Assets under management:** Undisclosed
- **Website:** https://www.quickenloans.com
- **LinkedIn:** https://www.linkedin.com/company/rock-holdings

## About

Rock Holdings Inc. is a WASHINGTON, DC-based SEC-registered investment adviser since 2003. The firm manages $18.4 billion in assets, with $14.2 billion on a discretionary basis. It has 62 employees and 26 investment advisers.

## Questions

### How does Rock Holdings source deal flow?

Deal flow comes primarily through the family's operating companies (Rocket Companies, Bedrock) and relationships built from decades of Detroit redevelopment and financial services. The firm also employs a network of advisors and partners through Rock Ventures.

### Does Rock Holdings participate in fund commitments or only direct deals?

The firm engages in both fund investments and direct holdings. Its portfolio includes direct real estate (through Bedrock) and operating businesses, but it also makes minority investments through Rocket Ventures in early-stage companies. The split between funds and directs is not publicly detailed.

### What investment stages does Rock Holdings typically target?

The firm holds long-term, control-oriented positions in real estate and operating companies, while its venture arm (Rocket Ventures) targets growth-stage fintech and proptech companies. There is no public disclosure of a specific stage focus.

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Last updated: 2026-06-03T20:00:00.000Z

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