# Rodeo Drive Capital

Rodeo Drive Capital is a Private Equity based in Los Angeles, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Assets under management:** Undisclosed
- **Website:** rodeocapital.com
- **LinkedIn:** https://www.linkedin.com/company/rodeo-capital-inc-

## Regulatory record

- **Reports private funds:** No

## About

Rodeo Capital, Inc. is a California licensed broker of private and conventional real estate loans in Los Angeles, California. The firm provides business purpose real estate financing and creative lending solutions, including construction loans, refinances, and bridge-style lending. It was founded by business entrepreneurs with over 60 years of collective experience in real estate financing to help people succeed in their real estate investments.

## Sectors

- Real Estate

## People

- Gregg Bernstein — Chief Executive Officer
- Richard A. Katz — President

## Questions

### Who runs investment decisions at Rodeo Drive Capital?

CEO Gregg Bernstein and President Richard Katz jointly originate and underwrite every loan. Both have been involved in over $1 billion in private-money loans since 2012 and co-manage the firm's affiliated debt funds, including Westridge Lending Fund (per firm website).

### What types of real estate does Rodeo Drive Capital finance?

The loan portfolio spans retail, limited-service hotels, single-family ground-up construction, and mixed-use commercial properties. Disclosed deals include a $10.5 million Venice, California retail refinance and a $3.1 million North Hollywood motel refinance (per firm website).

### Does Rodeo Drive Capital invest geographically outside of California?

Yes. While the firm is based in Los Angeles, its website highlights closed loans in Farmington and Hobbs, New Mexico, Marysville, Washington, and Antioch, Tennessee, confirming a nationwide origination footprint.

### What is Westridge Lending Fund, and how does it relate to Rodeo Drive Capital?

Westridge Lending Fund is a commercial debt fund co-managed by Bernstein and Katz that specializes in business-purpose real estate financing. It sits alongside Rodeo Capital, Inc. — the regulated brokerage — giving the principals a platform to originate loans through the brokerage and warehouse or syndicate them through the fund structure.

## Related profiles

- [ROC Venture Group](https://altss.com/profile/roc-venture-group)
- [Rodeo Ventures](https://altss.com/profile/rodeo-ventures)

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Last updated: 2026-08-11T15:07:57.118Z

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