# Rodeo Ventures Rodeo Ventures is a Venture Capital based in Boston, United States. ## Overview - **Organization type:** Venture Capital - **Headquarters:** Boston, United States - **Region:** North America - **Address:** Boston, MA, United States - **Assets under management:** Undisclosed - **Website:** www.rodeocpg.com ## Regulatory record - **Reports private funds:** No ## About The firm advises and invests in food, beverage, and health and beauty care companies in their early stages. It provides tactical support to these businesses. The firm focuses on this specific industry sector. ## Sectors - AgriTech & FoodTech - Enterprise Software - AI/ML ## People - Zach DeAngelo — Team Member - Kevin Mannering — Team Member - Walker Angell — Team Member - Christine Morse — Team Member - Stormy Harper — Team Member - Ryan Frederick — Team Member - Danielle Medcalf — Team Member - Jessika Morgan — Team Member - Jessica Villanueva — Team Member - Brian Waterloo — Team Member - Gina Wissmiller — Team Member - Robin Italiano — Team Member - Alex Donovan — Team Member - Salar Javaid — Team Member - Uzair Hashmi — Team Member ## Questions ### How does Rodeo Ventures source its investment opportunities? Rodeo's deal flow originates primarily from its own client roster. Brands that come to Rodeo for sales management, back-office automation, or SnoBase data services frequently become candidates for direct investment. The firm screens for companies already using its operating infrastructure, which gives it real-time visibility into unit economics, retail velocity, and operational risk before deploying capital. ### What role does the SnoBase software play in Rodeo's investment strategy? SnoBase is Rodeo's proprietary data platform that synthesizes retailer performance data across the brands it services. By claiming to reduce data-processing time by up to 95%, it gives the firm a continuous quantitative view of portfolio and pipeline companies — essentially turning each client engagement into a live due-diligence stream. That data flywheel is a core structural differentiator from episodic venture-capital sourcing. ### Does Rodeo Ventures operate as a traditional private equity fund or something else? Rodeo does not market itself as a traditional private equity fund, and no fund structures, limited partners, or fundraising cycles are publicly disclosed. The firm functions more like a hybrid operating company that earns recurring service fees from CPG brands while simultaneously acquiring equity stakes in select clients. Its website frames the offering as a suite of sales, back-office, and data services rather than a discrete capital vehicle. ### How is Rodeo's investment team structured? Rodeo lists 15 professionals on its website without formal investment titles. The public-facing team includes sales leaders, operations staff, and data specialists, with no dedicated investor relations or GP-track roles disclosed. This flat structure reflects the firm's operating-heavy model — the same people managing category reviews and purchase orders are the ones evaluating which brands deserve equity capital. ## Related profiles - [Rodeo Drive Capital](https://altss.com/profile/rodeo-drive-capital) - [Roebling Capital Partners](https://altss.com/profile/roebling-capital-partners) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/rodeo-ventures Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology