# Roofstock

Roofstock is an Asset Manager based in Oakland, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Oakland, United States
- **Region:** North America
- **Address:** 2001 Broadway, Suite 400, Oakland, CA 94612, United States
- **Assets under management:** Undisclosed
- **Website:** www.roofstock.com
- **LinkedIn:** https://www.linkedin.com/company/roofstock

## Regulatory record

- **Reports private funds:** No

## About

Roofstock is a data, analytics, and investment platform focused on the single-family rental (SFR) sector. Its real estate investing-as-a-service model empowers investors of all sizes to use on-demand technology and services for the acquisition, management, and sale of rental properties. The firm helps investors own and operate quality rentals, serving everyone from individuals managing a first rental to institutions operating at scale. From acquisition to exit, Roofstock gives investors one place to run residential portfolios.

## Sectors

- Real Estate
- PropTech

## Offices

- Dallas, TX
- New York City, NY
- Buffalo, NY

## People

- Gary Beasley — Co-Founder & Executive Chairman
- Doug Brien — President & CEO
- Lauren Pierce — Chief Administrative Officer
- Lloyd Hsu — Chief Technology Officer
- Dennis Bron — Chief Growth Officer
- Melissa Johnston — Chief Operating Officer
- Aaron Joly — Senior Vice President, Strategic Finance
- Gregor Watson — Co-Founder
- Karen Dempsey — Director
- Chris Willard — General Manager

## Questions

### What does Roofstock's platform do for single-family rental investors?

Roofstock provides a digital marketplace for acquiring tenant-occupied single-family rental properties, combined with post-acquisition services that include property management, landlord software, and tenant screening. The firm reports 400,000 users and $10 billion in cumulative transaction volume. Its brand portfolio supports investors from acquisition through ongoing operations and eventual disposition.

### Does Roofstock operate as a property manager or a technology marketplace?

Roofstock operates both. The firm maintains a transaction marketplace where investors can purchase SFR properties, and it also offers full-service property management for scattered-site and build-to-rent portfolios through a dedicated brand. Additional software tools serve landlords who manage their own operations. This dual structure distinguishes it from pure brokerages and pure property management companies.

### Can institutional investors use Roofstock, or is it designed for individual landlords?

Roofstock serves both individual and institutional investors, a positioning evidenced by the $10 billion transacted to date and its build-to-rent property management services. The tenant screening product is explicitly built for portfolio-level use. The platform's ability to aggregate individual SFR properties gives smaller investors access to institutional-style residential exposure, while the operational infrastructure supports larger portfolio owners.

### What is Roofstock's relationship to build-to-rent (BTR) portfolios?

Roofstock offers full-service property management for build-to-rent portfolios, a housing category where developers construct entire communities of single-family homes designed for rental rather than for-sale occupancy. This service line sits alongside the firm's scattered-site SFR management capabilities, extending its operational reach into an asset class that has drawn significant institutional capital.

## Related profiles

- [Nuvocargo](https://altss.com/profile/nuvocargo)
- [Copilot Money](https://altss.com/profile/copilot)

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Last updated: 2026-08-11T15:07:57.118Z

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