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Rose Hills Foundation
Rose Hills Foundation was established in 1996 after the cemetery sale. Victoria B. Rogers has served as president and CEO from the start, drawing on prior...
Rose Hills Foundation
Rose Hills Foundation was established in 1996 after the cemetery sale. Victoria B. Rogers has served as president and CEO from the start, drawing on prior experience at Deloitte and Whittier Trust. The foundation allocates across private equity at 29 percent, hedge funds, real estate and startups. Confirmed holdings include limited partner positions in IK Partners, Pantheon Ventures and HarbourVest Partners. Geographic reach centers on North America with additional exposure through global fund commitments. Direct assets encompass 1,300 acres of Whittier land and facilities at The Huntington in San Marino. Six professionals operate from the Pasadena headquarters. The foundation maintains membership in Southern California Grantmakers. Service providers include TCW Investment Management, Causeway Capital Management, Deloitte and Bank of New York Mellon as custodian. Governance rests with a board that includes former executives from USC, Occidental College and Walt Disney Studios. This structure separates grant-making from the original cemetery operating business while retaining direct real-asset ownership.
General information
Firm type
Endowment / Foundation
Year founded
1996
Location
Region
North America
Country
United States
City
Pasadena
Corporate office
385 East Colorado Boulevard Suite 208, Pasadena, CA 91101, United States
Principals
Victoria B. Rogers
President and CEO
Patrick C. Haden
Board Member
Richard W. Cook
Board Member
Harry J. Elam, Jr.
Board Member
James G. Ellis
Board Member
Sector focus
Frequently asked questions
Who runs investment decisions at Rose Hills Foundation?
Victoria B. Rogers serves as president and CEO with oversight of allocations. External advisors TCW and Causeway Capital Management execute day-to-day portfolio management.
How does Rose Hills Foundation source proprietary deal flow?
The foundation relies on relationships with fund managers including IK Partners, Pantheon Ventures and HarbourVest Partners. Board networks from USC and Occidental College provide additional access.
Is Rose Hills Foundation structured as a single family office or does it operate more like a venture firm?
It functions as a grant-making foundation with a diversified investment portfolio. Private equity, hedge fund and real estate holdings support annual distributions rather than venture-style direct deals.
Does Rose Hills Foundation participate in fund commitments or only direct deals?
Commitments occur through limited partner positions in private equity and hedge fund vehicles. Direct ownership is limited to retained real estate assets from the original cemetery sale.
Where does the underlying wealth come from?
Proceeds from the 1996 sale of Rose Hills Memorial Park Cemetery in Whittier, California, established the endowment.
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