# Rose Hills Foundation

Rose Hills Foundation is an Endowment / Foundation based in Pasadena, United States.

## Overview

- **Organization type:** Endowment / Foundation
- **Headquarters:** Pasadena, United States
- **Region:** North America
- **Address:** 385 East Colorado Boulevard Suite 208, Pasadena, CA 91101, United States
- **Founded:** 1996
- **Assets under management:** 536 (Altss estimate)
- **Website:** rosehillsfoundation.org
- **LinkedIn:** https://www.linkedin.com/company/the-rose-hills-foundation

## Regulatory record

- **Reports private funds:** No

## About

Rose Hills Foundation was established in 1996 after the cemetery sale. Victoria B. Rogers has served as president and CEO from the start, drawing on prior experience at Deloitte and Whittier Trust. The foundation allocates across private equity at 29 percent, hedge funds, real estate and startups. Confirmed holdings include HarbourVest Partners. Geographic reach centers on North America with additional exposure through global fund commitments. Direct assets encompass 1,300 acres of Whittier land and facilities at The Huntington in San Marino. Six professionals operate from the Pasadena headquarters. The foundation maintains membership in Southern California Grantmakers. Service providers include TCW Investment Management, Causeway Capital Management, Deloitte and Bank of New York Mellon as custodian. Governance rests with a board that includes former executives from USC, Occidental College and Walt Disney Studios. This structure separates grant-making from the original cemetery operating business while retaining direct real-asset ownership.

## Sectors

- Private Equity
- Real Estate
- Hedge Funds

## People

- Victoria B. Rogers — President and CEO
- Patrick C. Haden — Board Member
- Richard W. Cook — Board Member
- Harry J. Elam, Jr. — Board Member
- James G. Ellis — Board Member

## Questions

### Who runs investment decisions at Rose Hills Foundation?

Victoria B. Rogers serves as president and CEO with oversight of allocations. External advisors TCW and Causeway Capital Management execute day-to-day portfolio management.

### How does Rose Hills Foundation source proprietary deal flow?

The foundation relies on relationships with fund managers including IK Partners, Pantheon Ventures and HarbourVest Partners. Board networks from USC and Occidental College provide additional access.

### Does Rose Hills Foundation participate in fund commitments or only direct deals?

Commitments occur through limited partner positions in private equity and hedge fund vehicles. Direct ownership is limited to retained real estate assets from the original cemetery sale.

## Related profiles

- [BB&T Scott & Stringfellow](https://altss.com/profile/bb-t-scott-stringfellow)
- [The Campanile Foundation](https://altss.com/profile/the-campanile-foundation)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/rose-hills-foundation

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology