# Rosewood Capital

Rosewood Capital is an Asset Manager based in San Francisco, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Founded:** 1985
- **Assets under management:** Undisclosed

## Regulatory record

- **Reports private funds:** No

## About

Rosewood Capital is a San Francisco-based private equity firm. It invests in growth and mature companies in the US midwest, northeast, southeast, and west. Rosewood Capital focuses on transactions such as acquisition financing, buyouts, recapitalization, and shareholder liquidity.

## Sectors

- Consumer Brands
- Retail & E-Commerce
- Enterprise Software

## People

- Byron Alsop — Co-Founder & Managing Director
- Kenneth Sawyer — Co-Founder

## Questions

### Who makes investment decisions at Rosewood Capital?

Investment decisions have historically been led by co-founders Byron Alsop and Kenneth Sawyer. The firm operates as a tight partnership where senior partners originate, evaluate, and manage each portfolio position without a separate investment committee layer. Key operational hires have supplemented the founders on deal execution.

### What are Rosewood Capital's most notable portfolio companies?

Confirmed positions include Peet's Coffee & Tea, Restoration Hardware, and Shutterfly. These three investments span the firm's core consumer and early-stage e-commerce thesis. Peet's returned capital via a 2012 trade sale, while Restoration Hardware and Shutterfly both completed public offerings.

### Does Rosewood Capital still actively invest new capital?

Rosewood's most recent confirmed fund activity dates to the mid-2000s with Rosewood Capital V. The firm has not publicly announced a new fund close or active investment vehicle since that period, and its current deployment posture is not publicly disclosed. The partnership's long-term activity depends on the co-founders' ongoing involvement.

### What differentiates Rosewood Capital from other growth equity firms?

Rosewood differentiated itself by maintaining a strictly consumer-focused mandate across three decades, well before consumer-tech became a mainstream venture category. The firm prioritized brand equity and unit economics over pure revenue growth, a lens shaped by its principals' early investments in brick-and-mortar retail chains that later scaled online.

## Related profiles

- [Rothenberg Ventures](https://altss.com/profile/rothenberg-ventures)

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Last updated: 2026-06-03T20:00:00.000Z

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