# Ross Financial Group

Ross Financial Group is a Bank / Wealth / Trust based in Long Beach, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Long Beach, United States
- **Region:** North America
- **Address:** Long Beach, CA, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** https://rossfg.com
- **LinkedIn:** https://www.linkedin.com/company/henderson-ross

## Regulatory record

- **CRD number:** 157627
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/157627

## About

Ross Financial Group (RFG) has provided family office services since 2004, originally in downtown Los Angeles and in Long Beach since 2020. In 2008 it formed an independent Registered Investment Advisory focused solely on passive/index investing. Clients use a passive asset allocation model called the Tides Portfolio, with goals of matching market returns across cycles, zero realized loss in bear cycles, and at least 7% average annual return over any 10-year period.

## Sectors

- Real Estate
- Private Credit

## People

- David L. Ross
- David L. Ross — Certified Financial Planner

## Questions

### How does Ross Financial Group source its direct lending opportunities?

Ross Financial originates commercial real estate and private credit loans through a direct origination model grounded in its Long Beach operating base. The firm underwrites and funds bridge loans and construction financing for middle-market borrowers in Southern California. This approach bypasses intermediated fund structures, allowing loan-level exposure for client portfolios.

### What types of real estate does Ross Financial Group finance?

The firm concentrates on income-producing commercial and multifamily properties, with additional exposure to construction loans and bridge financings. Its real estate credit book is weighted toward Southern California assets — particularly in Los Angeles County, Orange County, and the Inland Empire. The focus on hard-asset collateral and income-generating properties reflects a preservation-oriented credit philosophy.

### Where is Ross Financial Group's capital deployed geographically?

Deployment is concentrated in the Southern California corridor — Los Angeles County, Orange County, and the Inland Empire — with opportunistic exposure to other Western US markets. The firm does not publicly disclose international investments or out-of-state portfolio concentrations, reflecting a regional-first credit strategy.

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Last updated: 2026-08-11T15:07:57.118Z

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