# Royal London Asset Management Royal London Asset Management is a Generic based in London, United Kingdom. ## Overview - **Organization type:** Generic - **Headquarters:** London, United Kingdom - **Region:** Europe - **Address:** London, United Kingdom - **Founded:** 1988 - **Assets under management:** Undisclosed - **Website:** rlam.co.uk - **LinkedIn:** https://uk.linkedin.com/company/royal-london-asset-management - **Wikidata:** Q7374412 ## Regulatory record - **Reports private funds:** No ## About Royal London Asset Management was established in 1988 as the in-house investment arm of the Royal London Group, a mutual insurer and pensions provider tracing its origins to 1861. The firm operates from London and invests on behalf of the Group's with-profits funds, pension schemes, and external institutional clients. RLAM's mandate differs from a conventional third-party asset gatherer: it manages the balance-sheet assets of a mutual that must meet policyholder promises measured in decades, not quarters. This liability-driven anchor shapes its alternatives strategy. RLAM's private-market exposure spans real estate, infrastructure, private credit, and private equity. The firm is notably one of the UK's largest institutional direct-property landlords, managing a portfolio weighted toward long-leased commercial assets and a growing allocation to social and affordable housing. On the debt side, RLAM participates in infrastructure and real estate lending — private credit origination that matches the parent's need for contractual, inflation-linked cash flows. Public-market alternatives include allocations to hedge funds and liquid alternatives, though the firm's distinct weight sits in bricks-and-mortar and private debt rather than venture. Geographic focus is predominantly UK, with select European infrastructure and property exposures. RLAM operates as a wholly owned subsidiary of the Royal London Group, with Hans Georgeson serving as CEO. The firm does not disclose total AUM for alternatives separately from its broader public-markets book. As a mutual-owned manager, it faces no external quarterly earnings pressure and does not maintain the separate limited-partner fund structures typical of independent private-market firms. Instead, capital is drawn from the Group's internal insurance and pension pools, supplemented by mandates from UK local authority pension funds and institutional investors. RLAM's structural distinction is its mutual parentage. In a UK market dominated by listed asset managers, RLAM answers to policyholder interests represented through a mutual governance framework — not stock-market analysts. This architecture allows the firm to hold assets through cycles that would test the liquidity tolerance of daily-dealing retail funds and to allocate to illiquid sectors, such as social housing, where very few institutional peers can compete with genuine permanence of capital. ## Sectors - Real Estate - Infrastructure - Private Credit - Private Equity - Hedge Funds ## People - Hans Georgeson — Chief Executive Officer ## Questions ### Who runs investment decisions at Royal London Asset Management? Hans Georgeson serves as Chief Executive Officer of RLAM. Investment teams are organised along asset-class lines, with dedicated heads for property, fixed income, equities, and multi-asset. Because RLAM is wholly owned by the Royal London Group, the CEO reports into the parent mutual's board, which holds ultimate fiduciary responsibility for the with-profits funds and insurance liabilities that drive the majority of RLAM's assets under management. ### How does RLAM source its alternative investment deals? RLAM's real estate and infrastructure debt teams originate directly. In property, the firm is a known direct buyer of commercial assets and has built a dedicated affordable-housing origination capability, often transacting off-market with housing associations and developers. Infrastructure debt is sourced through relationship networks with project sponsors and borrowers, rather than through intermediated fund commitments. The firm's scale as a UK real-asset owner gives it priority access to transactions that require certainty of capital and long holding periods. ### Does RLAM participate in fund commitments or only direct deals? In alternatives, RLAM leans heavily toward direct ownership and direct lending, particularly in UK real estate and infrastructure debt. It does also allocate to external funds in private equity and hedge funds, but these are secondary to its direct-investment book. The mutual's long-dated, inflation-sensitive liability profile favours owning assets directly where control and cash-flow visibility are highest. ### How is RLAM related to the Royal London Group? RLAM is the in-house asset management subsidiary of the Royal London Group, a mutual that provides life insurance, pensions, and investment products. RLAM manages the general insurance and pension assets of the parent, as well as the assets backing the Group's with-profits funds. It also serves external clients, but the parent relationship remains the central driver of its investment mandate and capital base. ## Related profiles - [Round Hill Music Royalty Partners](https://altss.com/profile/round-hill-music-royalty-partners) - [Rubicon Venture Partners](https://altss.com/profile/rubicon-venture-partners) --- Last updated: 2026-06-03T20:00:00.000Z Canonical page: https://altss.com/profile/royal-london-asset-management-rlam Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology