# Rubel Advisors

Rubel Advisors is an Asset Manager based in Bellevue, WA | Dallas, TX | New York, NY, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Bellevue, WA | Dallas, TX | New York, NY, United States
- **Region:** North America
- **Assets under management:** Undisclosed
- **Website:** www.rubeladvisors.com

## Regulatory record

- **Reports private funds:** No

## About

Rubel Advisors: experts at the intersection of payments and software. From implementing an integrated payments strategy to diligence on payfac, and ISV acquisitions leverage our experience to accelerate your plans, reduce execution risk and transact like an insider.

## Sectors

- FinTech
- Enterprise Software
- Payments

## People

- Trevor Rubel — Principal
- Brian Voigt — Principal

## Questions

### How does Rubel Advisors source its advisory engagements?

The firm does not operate a conventional sales organization. Client engagements appear to be generated through the principals' long-standing professional networks in the San Francisco Bay Area and Pacific Northwest, coupled with the technical credibility established by their published blog and industry speaking. Rubel Advisors markets itself as a practitioner-led resource for buyers and operators who already understand they have a payments problem, rather than through broad-based solicitation.

### How is the firm's intellectual capital shared with the broader payments ecosystem?

Through its public-facing blog, The Not-So-Daily Blog. The principals publish occasional technical posts on topics such as SMS payments, embedded-payments user experience and risk management for ISVs. This blog serves as a low-volume demonstration of applied expertise, written for an audience of software operators and payments executives evaluating build-versus-buy decisions.

## Related profiles

- [Money care consultancy](https://altss.com/profile/money-care-consultancy)
- [Primefinity](https://altss.com/profile/primefinity)

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Last updated: 2026-07-09T00:08:15.212Z

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