# Rubix Ventures

Rubix Ventures is a Venture Capital based in London, United Kingdom.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2019
- **Assets under management:** Undisclosed
- **Website:** www.rubixventures.co.uk
- **LinkedIn:** https://www.linkedin.com/company/rubixventures

## Regulatory record

- **Reports private funds:** No

## About

Texas based multifaceted investor | Rubix Ventures directly invests in a multitude of opportunities. Our focus is on long term investments directly from our principals that realize gains over the long haul. We are entrepreneurs who understand value creation at founder level and working with our investment team to grow to new heights.

## Sectors

- Consumer Goods
- Digital Health
- Fitness & Wellness
- Food & Beverage
- Media & Entertainment
- Sports & Gaming

## People

- Andy Birley — Managing Partner
- Damien Lui — Managing Partner
- Dan Martin — Partner

## Questions

### Who runs investment decisions at Rubix Ventures?

Damien Lui heads investments and research, drawing on his background at 3i and Investcorp. Andy Birley leads portfolio due diligence, applying over 20 years of operational and supply-chain expertise. Dan Martin, the firm's Athlete Partner, also participates in evaluating opportunities, particularly those sourced through the elite sports network.

### Does Rubix participate in fund commitments or only direct deals?

Rubix's disclosed activity points entirely toward direct investments in operating companies. Its portfolio page lists eleven startups and growth-stage businesses, with no mention of fund-of-funds commitments or LP stakes in other managers. The firm emphasizes operational involvement alongside every check it writes.

### What investment stages does Rubix typically target?

Rubix invests from early-stage, seed, and startup rounds through growth and late-stage expansion. Its earliest known position dates to 2013 with the indoor cycling platform Zwift, which it supported through multiple subsequent financing rounds. The portfolio includes pre-revenue companies like Clippd alongside scaling consumer brands such as Mous and Think Better Group.

### Where does the operating expertise inside Rubix come from?

Managing Partner Andy Birley previously managed a £200m global portfolio at DeutschePost DHL across 16 countries and co-founded an operational excellence advisory, The Detail Group. That firm provides the backbone for Rubix's post-investment engagement. Rubix also draws on a roster of advisors such as Lee Bowman, a communications strategist, and Seonaid Mackenzie, a regulatory incubation specialist with 40 years of financial-services experience.

## Related profiles

- [Rubio Impact Ventures](https://altss.com/profile/rubio-impact-ventures)
- [Rubylight](https://altss.com/profile/rubylight)

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Last updated: 2026-06-03T20:00:00.000Z

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