# Saga Group

Saga Group is an Insurance based in Folkestone, United Kingdom.

## Overview

- **Organization type:** Insurance
- **Headquarters:** Folkestone, United Kingdom
- **Region:** Europe
- **Address:** Enbrook Park, Sandgate, Folkestone, Kent, UK
- **Assets under management:** Undisclosed
- **Website:** www.saga.co.uk
- **LinkedIn:** https://www.linkedin.com/company/hofmann
- **Wikidata:** Q1589627

## Regulatory record

- **Reports private funds:** No

## About

Solution in detail | ▫️HIGOLD - Functional mechanisms for furniture

## Sectors

- Insurance
- Leisure & Travel
- Financial Services
- Media

## People

- Roger De Haan — Chairman
- Mike Hazell — Group Chief Executive Officer
- Nigel Blanks — CEO of Travel
- Lloyd East — CEO of Insurance Broking

## Questions

### Who controls Saga Group?

Roger De Haan, son of founder Sidney De Haan, serves as Chairman and is a significant shareholder. He took the company private in 2004 before returning it to the London Stock Exchange in 2014. The De Haan family's exact ownership percentage is not publicly broken out in recent filings.

### How does Saga's insurance business operate?

Saga operates as an insurance broker, not a risk-bearing underwriter, for its core motor and home products. The broking division is led by Lloyd East and partners with external capacity providers including Ageas. The group also offers travel insurance and other specialty products tailored to the over-50s market.

### What assets does Saga own outright?

Saga owns its ocean cruise ships — the Spirit of Discovery and Spirit of Adventure — and three river cruise ships: Spirit of the Rhine, Spirit of the Danube, and Spirit of the Moselle. It also holds commercial real estate at Enbrook Park in Folkestone, Kent and Priory Square in Hastings, plus the Bel Jou Hotel in St. Lucia.

### Does Saga participate in fund commitments or direct private investments?

No. Saga is a publicly listed operating company, not a fund-of-funds or direct-investment platform. Its capital is deployed into its own insurance, travel, and media operations and associated real estate, not into external private equity or venture funds.

### How does Saga's media division support the broader business?

Saga Magazine, the UK's best-selling monthly by subscription, acts as a customer acquisition engine. Its large readership of over-50s provides a direct marketing channel for the insurance and travel divisions, reducing reliance on paid advertising compared with a standalone insurance or cruise operator.

### What is Saga's regulatory posture?

Saga is listed on the London Stock Exchange and its insurance broking operations are regulated by the Financial Conduct Authority. Its travel business holds ABTA membership and ATOL protection. As a publicly traded firm, it files full-year and interim financial statements.

## Related profiles

- [Sagacia Growth Partners](https://altss.com/profile/sagacia-growth-partners)
- [Saga Invest](https://altss.com/profile/saga-invest)

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Last updated: 2026-06-03T20:00:00.000Z

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