# Sage, Rutty & Co.

Sage, Rutty & Co. is an Asset Manager based in Rochester, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Rochester, United States
- **Region:** North America
- **Address:** Rochester, NY, United States
- **Founded:** 1915
- **Assets under management:** Undisclosed
- **Website:** sagerutty.com

## Regulatory record

- **CRD number:** 3254
- **SEC file number:** 801-35917
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/3254

## About

SAGE, RUTTY & CO., INC. is an SEC-registered investment adviser in ROCHESTER, NY, registered since 1990. The firm manages $3.5 billion in assets, with $1.8 billion managed on a discretionary basis. It employs 36 staff and 33 investment advisers.

## Questions

### How does Sage, Rutty & Co. charge for its advisory services?

Sage Rutty operates under a hybrid model. Its registered investment advisor arm charges asset-based fees for portfolio management and financial planning. The firm also maintains a legacy brokerage and insurance business that earns commissions on securities transactions and life-insurance policy placements. The blended revenue stream is a direct artifact of the firm's 1915 founding, when stock brokerage and insurance sales were commonly housed under one roof.

### Is Sage, Rutty & Co. a fiduciary?

In its capacity as a registered investment advisor, Sage Rutty is a fiduciary and must act in clients' best interests. However, the firm's dually-registered structure means some relationships are governed by the less-stringent suitability standard under FINRA rules. This dual-registration complexity is common among older firms that predate the modern RIA-fiduciary movement.

### Who are Sage, Rutty & Co.'s typical clients?

The firm serves a predominantly local clientele in upstate New York, ranging from individual retail investors to high-net-worth families. Its insurance-legacy business tends to attract clients seeking estate-planning and wealth-transfer solutions, while its advisory arm draws clients looking for ongoing portfolio management. The firm does not publicly segment its client base by asset threshold or profession.

### Has Sage, Rutty & Co. ever been acquired or considered selling?

Public records show no acquisition in the firm's history. In an industry where regional independents were systematically acquired by banks and consolidators — particularly during the 1990s and 2000s — Sage Rutty's continuous independent operation since 1915 is notable. The firm has not disclosed any formal sale consideration or succession-transaction plans publicly.

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Last updated: 2026-06-03T20:00:00.000Z

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