# Saha Asset Advisors

Saha Asset Advisors is a Private Equity based in Bangalore, India.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Bangalore, India
- **Region:** Asia
- **Address:** No.346, 17th Cross, Dollars Colony, Off New Bel Road, Bangalore, KA - 560094, India
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** www.sahafund.com
- **LinkedIn:** https://www.linkedin.com/company/sahafund

## Regulatory record

- **Reports private funds:** No

## About

Saha Asset Advisors was founded in Bangalore as India's first venture capital fund dedicated to women entrepreneurship. Ankita Vashistha serves as CEO and Managing Partner, building a thesis around data showing women-led private technology companies achieve 35% higher return on investment when venture-backed. The firm targets businesses run by women, those employing a majority-female workforce, or those creating products and services explicitly for women. The fund deploys capital across early-stage startups spanning enterprise software, digital health and fitness, agritech, and consumer platforms. Confirmed portfolio companies include LoveLocal, a hyperlocal commerce platform digitizing neighborhood retailers; Fitternity, India's largest fitness discovery and booking service; and Phenom People, an AI-powered HR platform for talent experience management. Additional positions include Shoptimize, an enterprise SaaS platform for online sales, and GoCoop, an online marketplace connecting handloom cooperatives directly with buyers. The firm operates primarily across India, with portfolio reach extending to global markets through companies like Phenom People. Saha's team includes Partner Usha Amin and CFO Deepak Aggarwal, supported by advisors Mohandas Pai and Avinash Vashistha. The firm maintains its headquarters in Bangalore's Dollars Colony, serving as both investment manager and advocate for women's economic participation. No verifiable fund size, total deployment, or recent operational event within the last 24 months is publicly documented beyond the portfolio composition displayed on the firm's website. Vashistha's firm operates at the intersection of venture capital and gender-lens investing — a structural differentiator in India's startup ecosystem. By tying investment decisions explicitly to women's employment and products targeting women consumers, Saha creates a mandate that functions as both a return-seeking vehicle and a participation thesis. The firm deploys across standard venture stages without separate philanthropic or adjacent vehicles currently disclosed, positioning it as a pure-play thematic manager rather than a family office or diversified asset gatherer.

## Sectors

- Enterprise Software
- Digital Health
- Media & Entertainment
- AI/ML
- AgriTech & FoodTech
- Mobility & Transportation
- Education
- Luxury

## People

- Ankita Vashistha — CEO and Managing Partner
- Usha Amin — Partner
- Mohandas Pai — Advisor
- Deepak Aggarwal — CFO
- Avinash Vashistha — Advisor
- Jens Hortsmann — Advisor
- Aarti Gupta — Team Member

## Questions

### Who runs investment decisions at Saha Asset Advisors?

Ankita Vashistha, the firm's founder, serves as CEO and Managing Partner and leads all investment decisions. Usha Amin holds the Partner title and supports deal evaluation. The firm also maintains an advisory and investment committee that includes Mohandas Pai, Avinash Vashistha, and Jens Hortsmann, per the firm's website.

### What investment stages does Saha Asset Advisors target?

Saha targets early-stage companies, specifically startups and ventures in the pre-growth phase. The firm's website lists digital-first companies across sectors including e-commerce, social media, cloud, analytics, education, and healthcare.

### Does Saha Asset Advisors make direct investments or fund commitments?

The firm makes direct investments into operating companies. Portfolio disclosures show equity stakes in individual startups like LoveLocal, Fitternity, and Phenom People, with no indication of fund-of-funds commitments or LP positions in other venture funds.

## Related profiles

- [Sagona Capital](https://altss.com/profile/sagona-capital)
- [Saham Assurance](https://altss.com/profile/saham-assurance)

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Last updated: 2026-06-03T20:00:00.000Z

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