# Samba TV

Samba TV is an other based in New York, United States.

## Overview

- **Organization type:** other
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** samba.tv
- **LinkedIn:** https://www.linkedin.com/company/sambatv

## Regulatory record

- **Reports private funds:** No

## About

We are the Heartbeat of Television. Data that Powers TV Innovation.

## Sectors

- AdTech
- Media & Entertainment
- AI/ML

## Offices

- San Francisco, CA, United States

## Questions

### Who owns Samba TV?

Samba TV is a privately held company. Its ownership structure, including any family office involvement, is not publicly disclosed. The firm does not report AUM or capital sources.

### How does Samba TV collect viewing data?

Samba TV collects data from smart TVs via opt-in consent. Viewers must enable data sharing on their sets, and the company says it complies with privacy laws, never sharing personally identifiable information. The panel spans 48 million devices from 24 TV brands.

### What is the difference between Samba TV and Nielsen?

Samba TV's panel is built from opt-in smart TV data, which the company says is 100 times larger than legacy measurement panels. This omniscreen approach captures streaming and linear viewing via the TV's operating system, whereas Nielsen relies on set-top boxes and diaries.

### Does Samba TV sell data beyond advertising measurement?

Samba TV’s platform provides omniscreen advertising and measurement solutions. The company does not publicly disclose any divisions selling raw data, but its core product enables audience targeting and analytics for advertisers and broadcasters.

### What is Picture Perfect by Samba AI?

Picture Perfect is an AI-powered product announced by Samba TV in 2023. It uses the company's own machine learning to enhance ad measurement and attribution across screens, though specific release dates and capabilities have not been fully detailed.

### Which smart TV brands partner with Samba TV?

Samba TV says it works with 24 smart TV brands globally, but the company does not publicly list them. The partnerships enable the firm's data collection via integrated software on those devices.

## Related profiles

- [MDC Partners](https://altss.com/profile/mdc-partners)
- [Interpublic Group](https://altss.com/profile/interpublic-group)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/samba-tv

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