# Sarona Ventures

Sarona Ventures is a Venture Capital based in Tel Aviv, Israel.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Tel Aviv, Israel
- **Region:** Middle East
- **Address:** Tel Aviv, Israel
- **Founded:** 2019
- **Assets under management:** <$100M (Altss estimate)
- **Website:** www.sarona.vc
- **LinkedIn:** https://www.linkedin.com/company/20111416

## Regulatory record

- **Reports private funds:** No

## About

Sarona Ventures is a venture capital firm founded in 2016 in Tel Aviv, Israel. It invests in early-stage technology companies, focusing on B2B enterprise software, artificial intelligence, and other technologies. The firm has made 114 investments, including a Series A investment in Winn.AI on February 11, 2026.

## Sectors

- Enterprise Software
- AI/ML
- FinTech
- InsurTech
- PropTech
- RetailTech
- SMB Tech

## Offices

- New York, NY, United States
- San Francisco, CA, United States
- Miami, FL, United States
- Dubai, United Arab Emirates
- Singapore

## Questions

### Does Sarona Ventures run its own capital or outside LP money?

It operates a hybrid model. Sarona invests proprietary capital — originally sourced from the Bouaziz family — alongside outside LPs that it describes as global families, corporate funds, unicorn founders and partners from tier-one VC platforms. The firm emphasizes that it commits its own money to every fund it sponsors, so the internal book absorbs the same risk as the external limited partners.

### Which investment stages does Sarona Ventures target?

The firm invests from pre-seed through Series B and often enters bootstrapped, stealth or angel-backed companies rather than waiting for institutional-led rounds. Its stated advantage is early-traction discovery, sourced through co-investor relationships, a 450-member founder community and its on-the-ground presence across Israel, the US, Europe and Latin America.

### What types of companies has Sarona backed?

The website portfolio section confirms a position in Donde, an AI-powered product-discovery platform that delivers personalized recommendations to e-commerce retail sites. Beyond that, Sarona says its combined family-plus-firm portfolio has produced seven billion-dollar unicorns across sectors that include enterprise software, FinTech, InsureTech, PropTech, RetailTech and SMB Tech.

## Related profiles

- [Sarona Asset Management](https://altss.com/profile/sarona-asset-management)
- [Sarsi](https://altss.com/profile/sarsi)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/sarona-ventures

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